Samantha Anderson

My expertise in event production is currently channeled into crafting immersive experiences that resonate with gamers worldwide. Previously, as Marketing Events Manager at Dooly, I honed my skills in marketing communications and social networking, successfully elevating brand presence through innovative online events called Fire Talks. We captivated audiences by featuring prominent sales leaders and seamlessly integrating product showcases.

My journey through the dynamic realms of marketing and gaming has been fueled by a mission to connect and engage communities. With strategy and creativity at the forefront, my approach weaves together compelling narratives that align with organizational goals. At Dooly, our team's collaboration led to the amplification of our message, and even after our journey came to a close, I am committed to continuing this trajectory of impactful storytelling and brand experience.

WORK EXPERIENCE

Electronic Arts (EA SPORTS FC) | Vancouver, BC
Associate Live Operations Producer | October 2024 - December 2025 (TFT)

• Coordinate cross-functional workflows between engineering, design, content, and creative teams to deliver player-facing updates and features on accelerated timelines
• Manage project tracking and task coordination using Jira and Monday, ensuring clear priorities, dependencies, and delivery schedules across multiple concurrent initiatives
• Create and maintain documentation for operational processes, platform specifications, and delivery requirements to support consistent production standards
• Identify and resolve blockers proactively by maintaining visibility across pipelines and facilitating communication between technical and creative stakeholders
• Author player-facing communications and content updates, balancing quality standards with speed and iteration velocity
• Drive alignment across teams with competing priorities through clear communication, structured planning, and proactive risk management
• Break down complex production challenges into actionable workflows that balance stakeholder needs with delivery constraints

Dooly | Vancouver, BC
Marketing and Field Events Manager | January 2019 - December 2023

• Managed end-to-end creative production workflows for multi-channel marketing campaigns, coordinating external creative agencies and internal stakeholders to deliver assets across paid and owned channels
• Built repeatable production processes and documentation that improved team efficiency by 50% and accelerated campaign delivery timelines
• Coordinated vendor relationships and creative development cycles, ensuring clarity on deliverables, timelines, and quality standards while maintaining version control and asset organization
• Managed concurrent project timelines using Jira and Monday, tracking asset status, identifying dependencies, and proactively resolving blockers to ensure on-time delivery
• Created and edited marketing assets using Photoshop and video editing tools, maintaining hands-on involvement in creative execution alongside production management
• Applied performance analytics to refine creative tactics and workflows, increasing engagement rates by 25% and improving campaign ROI by 50%
• Negotiated and managed $100K+ in partnership agreements, coordinating deliverables and maintaining stakeholder alignment throughout execution

East Side Games | Vancouver, BC
Marketing and Communications Project Manager | April 2017 - January 2019

• Orchestrated $1M product marketing launch coordinating creative, development, and distribution teams across multiple workstreams, delivering 25% sales lift
• Managed creative production pipelines for integrated marketing campaigns, coordinating asset development, review cycles, and delivery across paid channels (social, digital advertising, events)
• Built content production workflows tailored to gaming communities that increased social engagement by 50% and live event participation by 20%
• Collaborated with creative teams using Figma and Miro to develop campaign briefs, creative concepts, and asset specifications
• Produced and edited video content for marketing campaigns, managing production workflows from concept through final delivery
• Coordinated large-scale community events for 1000+ attendees, managing vendor relationships, logistics, timeline coordination, and on-site execution

72andSunny | Los Angeles, CA
Marketing and Events Manager | January 2015 - March 2017

• Delivered 40+ brand activation campaigns managing creative production, vendor coordination, and cross-functional team alignment to achieve full attendance objectives and $80K+ revenue
• Partnered with creative agencies to coordinate asset development, managing feedback loops, revision cycles, and delivery schedules
• Led campaign production teams of 10+ members through development and execution cycles, maintaining budget parameters and delivery timelines
• Designed campaign assets and presentations in Photoshop, supporting creative production needs alongside project management responsibilities
• Edited promotional videos and event content, maintaining hands-on creative production skills while managing broader workflow coordination

TECHNICAL PROFICIENCIES

Project Management & Production Tools: Jira | Monday | Asana | Airtable | Confluence | Google Workspace | Microsoft Office Suite

Creative & Asset Management: Figma | Miro | Photoshop | Video Editing (Adobe Premiere, Final Cut Pro) | Asset Tracking & Version Control | File Organization & Naming Conventions

Production Capabilities: Creative Production Management | Cross-Functional Coordination | Workflow Design & Process Building | Vendor Management | Task Prioritization & Workload Balancing | Risk & Blocker Resolution | Creative Brief Development | Quality Assurance | Timeline & Sprint Planning | Stakeholder Communication | Documentation & Specs Management

Industry Experience: Mobile Gaming | Creative Agencies | Live Operations | UA & Growth Marketing | Entertainment Production

EDUCATION

Bachelor of Arts: Communications | University of Southern California, Los Angeles, CA | 2009 - 2013
Minor: Publishing and Licensing

Bachelor of Arts: Business Communication | McGill University, Montreal, QC, Canada | 2005 - 2009

Associate of Arts: Marketing Event Management | BCIT, Vancouver, BC, Canada | 2003 - 2005