Sepideh Shomali

Professional designer in graphic design, branding, and marketing over five years’ experience in in the financial sector products and layout for digital and print projects based on creative briefs and client needs

Senior Graphic Designer

IJ Publications, Toronto, ON

2021-Present 

• Collaborate with the IT team to change the printed magazine to a digital product conceptualizing branding design and developing creative advertising content for various media, including brand book, website, app, email marketing, social media marketing, advertising, and infographics to match client expectations (Lead and increased client satisfaction by an average of 30% in the News brand).  

• Research user experience to re-brand and design user interface to extend a new identity to all digital products and social media.

• Monitor changing trends, standards, and fashions in graphic design and content creation and develop new creative solutions for design challenges.  

Peer Tutor for Interactive Media Design Program 

2019 - 2021

Seneca College, Toronto, ON  ​  ​  ​  ​  ​   ​            

• Provided tutoring assistance to students in the Interactive Media Design program.

• Prepared presentations for students for one-on-one and group support on Adobe Creative Suite.

Graphic/ Visual Designer​           

 2013 - 2018

 Saman Bank, Tehran

• Created an award-winning customer brand for five consecutive years that led to changing the behavior of using water in the Biennial competition of the Graphic Design Association (2015).

• Collaborated with the IT team to research collected data for creating a new visual identity for the bank (brand book).

• Assisting marketing campaign to develop a network of contacts that increased quality by 15% of the level of promotional material and advertisements without increasing the budget.

• Determined advertisement project scopes, created timelines, estimated costs, defined deadlines, and scheduled changes by being efficient in with the marketing and branding team.  

Post-Graduation Interactive Media                                                                       2019 - 2021 

Seneca College, Toronto, ON  

Business and Media Strategy, UX and Interaction Design, Web Development, Gaming, Video and Sound Editing, Advanced VFX and Motion Graphics, and Digital photography.  

Master’s Art on Visual Communication                                                                2016 - 2018  

University of Art & Architecture, Tehran   

Web Design, Motion Graphics, Business & Media Strategy, Semiology,  

Anthropology; and Research Methodology 

• Letter of Appreciation on scientific excellence for Master Thesis Letter (2011).