Shelby O'Connor
Marketing / Advertising / Public Relations
Services offered
A communications expert with experience in both internal and external communications and a passion for making genuine connections with people through storytelling. I am a flexible, deadline-driven copywriter who can seamlessly adjust to different brand voices. Experience writing multimedia-based content for trending and traditional platforms.
Experience
Community Builder
BrokersOfGood HeartPress | Victoria, BC | 2020-Present
- Handles internal and external communications with businesses and charities
- Develops new business/marketing/outreach strategies and processes with founder and CEO
- Develops copywriting for all projects and platforms, including website, training courses and marketplace
Editorial Intern
Kostuch Media Limited | North York, ON | May, 2019 – July, 2019
- Conducted interviews with subjects in the foodservice industry on different article topics and transcribed conversations
- Wrote full-length articles for the Foodservice and Hospitality and Hotelier magazines
- Created content for daily news stories and newsletters
- Researched article topics and information for newsletters
- Created mini profiles for award recipients and Chef’s Corner
Native English Teacher
Daegu Metropolitan Office of Education | Daegu, South Korea | 2016-2018
- Designed meaningful and effective coursework that engaged students and expedited learning
- Collaborated with fellow educators on the development of course curriculum
- Managed budget for summer foreign language programs
- Developed and taught after-school conversational curriculum for students and teachers
Education
George Brown College
Certificate, Social Media Marketing, 2020-2021
Teaches how to design and implement successful social media campaigns and develop skills through project work involving key digital platforms such as Facebook, Instagram and YouTube.
Key courses include:
- Content strategy
- Facebook and Instagram marketing
- Twitter marketing
- Social media analytics
- Community and Customer Engagement
- SEO and paid search
Humber College
Post-Graduate Certificate, Professional Writing & Communications, 2018-2019
This program builds on core writing skills such as storytelling, drafting, editing, research and mechanics. Also, learning tasks used in current workplace environments such as media writing, copy editing, proofreading, and project management.
University of Guelph
Bachelor of Arts, English Honours, 2009-2014
Focused on the study of literature and related texts that cover a broad range of theoretical, historical and geographical sites.
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