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Shelby O'Connor

Shelby O'Connor

Communications Specialist

Marketing / Advertising / Public Relations

Toronto, Ontario

Social

Services offered

A communications expert with experience in both internal and external communications and a passion for making genuine connections with people through storytelling. I am a flexible, deadline-driven copywriter who can seamlessly adjust to different brand voices. Experience writing multimedia-based content for trending and traditional platforms. 

Native english teacher
Communications specialist
Copywriter
Editorial intern
Community builder
Approximate rate: CAD$ 25 per hour

Experience

Community Builder

BrokersOfGood HeartPress | Victoria, BC | 2020-Present

  • Handles internal and external communications with businesses and charities
  • Develops new business/marketing/outreach strategies and processes with founder and CEO
  • Develops copywriting for all projects and platforms, including website, training courses and marketplace

Editorial Intern

Kostuch Media Limited | North York, ON | May, 2019 – July, 2019

  • Conducted interviews with subjects in the foodservice industry on different article topics and transcribed conversations 
  • Wrote full-length articles for the Foodservice and Hospitality and Hotelier magazines 
  • Created content for daily news stories and newsletters 
  • Researched article topics and information for newsletters 
  • Created mini profiles for award recipients and Chef’s Corner

Native English Teacher

Daegu Metropolitan Office of Education | Daegu, South Korea | 2016-2018

  • Designed meaningful and effective coursework that engaged students and expedited learning
  • Collaborated with fellow educators on the development of course curriculum
  • Managed budget for summer foreign language programs
  • Developed and taught after-school conversational curriculum for students and teachers

Education

George Brown College

Certificate, Social Media Marketing, 2020-2021

Teaches how to design and implement successful social media campaigns and develop skills through project work involving key digital platforms such as Facebook, Instagram and YouTube. 
Key courses include:
- Content strategy
- Facebook and Instagram marketing
- Twitter marketing
- Social media analytics
- Community and Customer Engagement 
- SEO and paid search

 

Humber College

Post-Graduate Certificate, Professional Writing & Communications, 2018-2019

This program builds on core writing skills such as storytelling, drafting, editing, research and mechanics. Also, learning tasks used in current workplace environments such as media writing, copy editing, proofreading, and project management.

 

University of Guelph

Bachelor of Arts, English Honours, 2009-2014

Focused on the study of literature and related texts that cover a broad range of theoretical, historical and geographical sites.

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