Teresa Boban

Experienced fashion communication specialist and product manager with a successful history of driving customer- centric sales and enhancing customer satisfaction. With over 7 years of experience, I have excelled in understanding customer needs, conducting market analysis, and delivering innovative products. I am skilled in wireframing, prototyping, and visual merchandising that captivate customers and drive sales. Proficient in market analysis, automation, and optimizing operational efficiency. I have a proven track record in mentoring teams and achieving productivity gains. Skilled in trend analysis, fashion styling, and driving customer engagement and sales growth. Strong communication, relationship-building, and client management abilities.

Streamoid Technologies, New York & Bangalore Product Manager - Fashion

Led cross-functional teams to develop and deliver new products aligned with company objectives and market trends.
Optimized services and automated processes, reducing lead time and increasing efficiency through agile methodologies and technical expertise.

Conducted market research and analyzed customer feedback to identify product opportunities and prioritize feature development, resulting in improved user experience and revenue growth.
Managed the product development lifecycle, ensuring on-time delivery of high-quality products exceeding user expectations.

Utilized Google Analytics and Mixpanel to measure and report on key performance indicators, driving product enhancements.
Conducted user research, created wireframes and prototypes to gather feedback, and aligned design with product strategy for an innovative user experience.

Made data-driven design decisions and conducted usability testing to optimize product performance.

Streamoid Technologies, Bangalore FEBRUARY 2020 - APRIL 2021 Senior Fashion Associate

Managed and mentored a team of 7 stylists, achieving a 40% increase in productivity and a 20% improvement in client satisfaction.
Implemented a standardized taxonomy for data tagging, enhancing searchability and leading to a 20% increase in product discoverability.

Led the development of 'Outfitter,' an automated shopping recommendation system that generated complete fashion looks in real-time, increasing product discovery and enhancing the user experience.
Spearheaded the creation of 'Cart page suggestions' and 'Complementary Products,' aimed at increasing shopping discoverability and driving sales.

Developed 'Style for me,' an AI shopping style assistant that personalized recommendations based on user preferences.
Implemented geography-specific personalization of product recommendations to cater to different fashion trends across different locations.

Streamoid Technologies, Bangalore JANUARY 2018 - JANUARY 2020 Streamoid Technologies, Bangalore - Fashion Associate

Led projects to optimize services and automate operations, reducing lead time by 50% and increasing overall efficiency.
Conducted trend analysis, market study, and client feedback analysis to create and improve products, ensuring a competitive edge.

Designed and developed Streamoid's innovative ‘Colour System’ and the ‘Fashion Taxonomy Framework’ as the foundation for all algorithms and products.
Engineered the ‘Global Styling Engine,’ using geographic trends and personalized styling to deliver hyper-local fashion solutions and delivering a 25% increase in customer engagement.

FWD Magazine, (South India - Kochi, Chennai, Bangalore) JANUARY 2017 - DECEMBER 2017 Content Creation and Social Media

Managed and conceptualized all visual content, including photoshoots, digital articles, and magazine layout. Assisted in marketing and promoting the magazine and its PR events.
Utilized social media platforms to promote the magazine, increasing followers by 30% and driving website traffic. Developed strong relationships with industry influencers to enhance the magazine's reach.

Consistently delivered exceptional service to clients and ensured their satisfaction.

GRAZIA Magazine, Mumbai APRIL 2016 - OCTOBER 2016 
Stylist

Styled photoshoots, contributing to visually appealing and on-brand outfits.
Assisted in production and content creation for cover shoots, ensuring smooth execution. Collaborated with team members, resulting in successful and well-coordinated photoshoots. Stayed updated on emerging fashion trends, incorporating them into styling concepts. Demonstrated attention to detail in creating visually captivating outfits.

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

Bachelor of Design - Fashion Communication

Bachelor of Design in Fashion Communication from NIFT equips students with skills to communicate fashion concepts effectively. Core subjects include Fashion Studies, Illustration, Photography, Journalism, Advertising, Styling, Retail Management, Branding, Media, and Market Research. Prepared for diverse roles in fashion industry like journalism, PR, photography, styling, branding, and more. Seeking to leverage education and experience gained at NIFT to contribute creatively and strategically to your esteemed organization.