Yiran Zhu

As a driven and enthusiastic 3rd year student at Western University, I am pursuing a Bachelor of Management and Organizational Studies with a unique combination of fields of study in Consumer Behavior and Music Performance Studies. My passion for understanding consumer behavior and experience in music performance allows me to bring a creative and multi-disciplinary perspective to my work. I am set to graduate in May 2025 and am eager to apply my education and experience to make a positive impact in the fields of music and branding.

I have had the opportunity to gain valuable hands-on experience as a branding intern at Conde Nast China, where I was able to develop my skills in market research, brand strategy, and project management. This experience has further solidified my passion for branding and consumer behavior and has given me a taste of the fast-paced and dynamic work environment in the industry.

I am seeking new opportunities to continue growing professionally and am open to exploring various paths within the fields of music and branding. I am confident that my strong work ethic, creative problem-solving skills, and passion for continuous learning will make me a valuable asset to any team

Joined the branding department at Condé Nast China for a 4-months internship. Assisted in the creation of branded content for various publications, and the development and execution of brand partnerships and events. Collaborated with editorial teams to ensure brand consistency in content and messaging. Conducted market research to identify trends and best practices in branding within the Chinese market.

As a driven and enthusiasm 3rd year student at Western University, I am pursuing a Bachelor of Management and Organizational Studies with a unique combination of fields of study in Consumer Behavior and Music Performance Studies.