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What You Need to Know about Location Marketing Tech - #2: NFC
Paul "Pablo" Croubalian · At first, I didn't think much of NFC (Near Field Communications). What use is there to communicating over the vast distance of a few inches? · I dismissed the technology. · OK, so I goofed! · It happens. · NFC is a protocol where an enabled device, like a smartphone, gets a mes ...
What You Need to Know about Location Marketing Tech - #1: GPS
Paul "Pablo" Croubalian · Engaging customers based on where they are is useful and valuable. This post is the first in a series that will dig into the location technologies now available. We will start with GPS since it's the granddaddy of them all. · Everybody Knows GPS, Few Understand it. · GPS, or Glob ...
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