#ogilvy

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5 years ago

Advertising’s War On Brilliant Jerks.

Robert Cormack · Why agencies and clients decided they didn’t need golden eggs. · “Not to be different is virtually suicidal.” Bill Bernbach · Jerry Della Femina called Super Bowls our version of the Oscars. He’s not wrong. It’s just that nobody believes either anymore. The last Super Bowl was a ...

7 years ago

Why Successful People Like Quiet

Robert Cormack · We’ve come a long way since 1958 when David Ogilvy brought us the most famous line in advertising: · “At 60 miles an hour the loudest nose in this new Rolls-Royce comes from the electric clock.” · Back then, of all the remarkable things Ogilvy could say about the Rolls-Royce, wh ...

7 years ago

Ogilvy's 10 Quick Best Secrets to Better Writing

Paul "Pablo" Croubalian · When David Ogilvy talks about business writing, I listen. He's an expert. No, he's THE Expert. He's the real-life Don Draper. · I will cheerfully listen to his advice.  · Ogilvy's wrote his famous hints in a memo on September 7, 1982.   · For all my Millenial Friends, back then, ...

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