Marketing Automation Analyst - Toronto, Canada - EF Educational Tours

EF Educational Tours

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Marketing Automation Analyst

EF Educational Tours, Canada

Toronto

Hybrid - In office min. 3-days per week

About the role:

We are looking for someone who can get right into the details, from querying audience segments, to strategizing and advising on the best ways to reach those audiences, all the while adhering to CASL regulations.

This role is ideal for someone with three to four years of analyst experience working with SQL and looking to grow as a technical marketer.

Responsibilities:

Gain detailed knowledge of sales and marketing customer lifecycle and CRM data
Use SQL to explore EF's customer data, troubleshoot potential data issues, and produce datasets and reports that are vital to business objectives
Develop and maintain integrations among internal and external marketing systems (automation, analytics, digital channels)
Provide technical and data support to design and execute A/B testing
Identify opportunities to optimize existing campaigns as well develop reusable workflows templates, segments, and data filters
Adhere to and advise on CASL regulations
Develop and distribute reporting that includes strategic insights and recommendations based on campaign performance

About You:

Bachelor's degree in quantitative discipline or relevant work experience
Working knowledge of SQL is a must
3+ years experience working with marketing automation tools (Adobe Campaign, Marketo, Salesforce Marketing Cloud, Eloqua)
Selfdirected with positive attitude to continuously improve the automation processes.
Inquisitive and keen to develop and implement new techniques and technologies to provide increased business benefits
Strong collaborator, focused on the customer and business outcomes
Excellent analytical and problem solving skills
A desire to become an expert who shares knowledge and is dedicated to helping others
Able to engage others, and can flex communication style for the audience
Entrepreneurial spirit and the ability to work in a fast paced environment
Desire to learn new technical skills.

About EF Education First

At EF we believe that the world is better when people try to understand one another.

Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves.

Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education.

Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day.

EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.