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    Director Writing Internal Creative Agency - Burnaby, BC, Canada - Sedgwick

    Sedgwick
    Sedgwick Burnaby, BC, Canada

    3 weeks ago

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    Description

    Taking care of people is at the heart of everything we do, and we start by taking care of you, our valued colleague. A career at Sedgwick means experiencing our culture of caring. It means having flexibility and time for all the things that are important to you. It's an opportunity to do something meaningful, each and every day. It's having support for your mental, physical, financial and professional needs. It means sharpening your skills and growing your career. And it means working in an environment that celebrates diversity and is fair and inclusive.

    A career at Sedgwick is where passion meets purpose to make a positive impact on the world through the people and organizations we serve. If you are someone who is driven to make a difference, who enjoys a challenge and above all, if you're someone who cares, there's a place for you here. Join us and contribute to Sedgwick being a great place to work.

    Great Place to Work

    Most Loved Workplace

    Director Writing Sedgwick Internal Creative Agency

    PRIMARY PURPOSE : Leads a team of writers in Sedgwick's internal creative agency in the creation of marketing and sales support assets; directs Sedgwick's brand guidelines and writing style; and partners across Sedgwick to develop accurate, impactful content.

    ESSENTIAL FUNCTIONS and RESPONSIBILITIES

    Directs a team of internal creative agency writers in creation of marketing and sales support assets.

    Coaches the writing team on new ways to work together given an ever-evolving working model.

    Upskills the writing team to ensure the highest quality of creative development; ensures the team stays up to date on latest industry practices.

    Leads the rollout of new brand guidelines and Sedgwick's evolved writing style.

    Implements content strategy, aligning it with Sedgwick's vision and product strategy, and creates and manages a content calendar that continually serves new information to our market.

    Uses data insights to assist in the crafting of strategy and creative briefs and develop ideas with teams.

    Creates high-performing marketing assets, such as brochures, videos, social media posts, and presentations, that accelerate all parts of the sales funnel for our products and services.

    Partners with marketing leadership to develop strategic marketing campaigns to generate leads for our sales team, increase brand awareness, and position Sedgwick as a thought-leader in our industry.

    Collaborates with our internal thought leaders to transfer their knowledge into content marketing pieces.

    Works across teams to identify and solve problems and ensure accurate, up-to-date, and thorough content.

    Manages a variety of diverse marketing projects, ensuring forward progression on quality work under tight deadlines.

    ADDITIONAL FUNCTIONS and RESPONSIBILITIES

    • Performs other duties as assigned.

    SUPERVISORY RESPONSIBILITIES

    Provides support, guidance, leadership and motivation to promote maximum performance.

    Administers company personnel policies in all areas and follows company staffing standards and training recommendations.

    QUALIFICATIONS

    Education & Licensing

    Bachelor's degree in marketing or a related field from an accredited college or university preferred.

    Experience

    Ten (10) years of related experience, to include copywriting, content marketing, and team leadership, or equivalent combination of education and experience required.

    Skills & Knowledge

    Strong understanding of market positioning, brand definition, product launch, brand preference or business growth marketing

    Adept at writing key messages, messaging maps and other directional documents for consistent voice and appropriate tone across audiences, industries, and regions

    Excels in the creative process: ideation, workflows, workloads, and resources

    Excellent oral and written communication skills, including presentation skills

    PC literate, including Microsoft Office products

    Strong organizational, interpersonal, analytical, and interpretative skills

    Ability to create and complete comprehensive, accurate and constructive written reports

    Ability to work in a team environment

    Ability to meet or exceed Performance Competencies

    WORK ENVIRONMENT

    When applicable and appropriate, consideration will be given to reasonable accommodations.

    Mental : Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines

    Physical : Computer keyboarding, travel as required

    Auditory/Visual : Hearing, vision and talking

    The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time.

    Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.

    If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.

    Taking care of people is at the heart of everything we do. Caring counts

    Sedgwick is a leading global provider of technology-enabled risk, benefits and integrated business solutions. Every day, in every time zone, the most well-known and respected organizations place their trust in us to help their employees regain health and productivity, guide their consumers through the claims process, protect their brand and minimize business interruptions. Our more than 30,000 colleagues across 80 countries embrace our shared purpose and values as they demonstrate what it means to work for an organization committed to doing the right thing – one where caring counts. Watch this video to learn more about us. (

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