Product Marketing Manager - Markham, Canada - Midea

Midea

Verified Company

Markham, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Midea is one of the world's largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go.

In North America we strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion and partnership with our teams.

We are a global company with over 150,000 employees and operations in more than 195 countries.

As a publicly listed company, we are also ranked #245 as a Fortune Global 500 company and offers one of the most comprehensive ranges in the home appliance industry.

Midea America is a subsidiary of Midea with over 200 employees in the US and we are expanding our presence in North America.

Job Summary
Midea is the world's leading manufacturer of home appliances.

With more than 150,000 employees and presence in over 195 countries, including in Canada, Midea's products touch the lives of millions of people and families through air treatment, refrigeration, laundry, small and large kitchen appliances, water appliances and floor care products.

Our Midea Canada subsidiary, headquartered in Markham, ON, is seeking an experienced Product Manager with a proven track record in the appliance industry to join our team.

As a Product Manager, you will be responsible for managing the product development process and the product life cycle and ensuring success of the line-up in the Canadian market.

You will work closely with international cross-functional teams, including engineering, finance, sales and marketing, to launch products that meet the needs of our retail partners and customers.

Essential Job Responsibilities

Conduct market research and analysis to identify customer needs and trends in the appliance industry.
Develop and manage product roadmaps that align with our strategic goals and market opportunities.
Define product requirements, specifications, and line up based on customer feedback and market research.
Collaborate with crossfunctional teams to develop product designs, features, and user experiences.
Create and manage project timelines and budgets to ensure ontime product launches.
Develop and execute effective gotomarket strategies, including pricing, brand positioning, and promotional planning.
Conduct frequent competitive analysis to identify market trends and opportunities.
Monitor and analyze product performance metrics, including sales, profitability, and customer satisfaction to drive the extended team to achieve company goals.
Manage the P&L for the assigned product lines.
Continuously gather and incorporate feedback from key stakeholders to improve product offerings, product positioning and promotional planning.
Stay up to date with industry trends, competitors, and emerging technologies.
Actively engage in forecasting and channel inventory management with stakeholders.
Define and execute the channel management strategy in collaboration with stakeholders.

Required Qualifications

Bachelor's degree in business, Marketing, Engineering, or a related field.
5+ years of experience in product management.
Experience product marketing management in the home appliance industry.
Strong project management skills with experience leading crossfunctional teams.
Excellent communication and collaboration skills.
Strong analytical and problemsolving skills.
Experience with product development processes.
Indepth knowledge of the Canadian appliance market.
Good understanding of regulatory requirements.
Experience developing and executing gotomarket strategies, pricing, positioning and promotional planning.
Experience having full P&L responsibility.
Ability to travel domestically and internationally as needed.
Salary (Canadian): $100K 130K_
Midea America Corp. is an e_qual opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics._