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    Content Marketing Manager - Canada - Varicent

    Varicent
    Varicent Canada

    3 weeks ago

    Default job background
    Description

    A named leader by Forrester in the sales performance managementspace, Varicent was founded in 2005 when we pioneered sales performancemanagement software.

    Evolving quickly to become the fastest growingsoftware company in North America according to Deloitte's Fast 50 in... Login to continue

    A named leader by Forrester in the sales performance managementspace, Varicent was founded in 2005 when we pioneered sales performancemanagement software.

    Evolving quickly to become the fastest growingsoftware company in North America according to Deloitte's Fast 50 in2010, Varicent was acquired by IBM in 2012 and has since been re-founded asan independent global business serving mid-size and enterprise clients withour full suite of solutions to assist in smarter territory and quotaplanning, efficient lead to revenue operations, and the fastest and mostflexible way to pay sellers accurately and on-time.

    We are looking fortalented, driven people that can make an impact across ourorganization.

    We are seeking an innovative and data-driven Content Marketing Managerwith strong story telling abilities to join our team of content creators,video, and designers.

    In this role, you will have the exciting opportunityto own and expand our video podcast series, What I Wish I Knew.

    You willalso be instrumental in scripting and storyboarding our videos and eventmaterials (including executive presentations).

    As a member of the contentmarketing team, you will also be responsible for sourcing and producingvarious types of original content across marketing channels to enhancebrand awareness, generate demand, and drive inbound leads.


    What you'll do:
    Responsible for the management (scheduling, creation, distribution,optimization) of our video podcast series. Script and storyboard videos, including promotions, customer stories,and expert interviews, for use across marketing channels (social, website,advertising, events). Create content for our target audience/personas that aligns with eachstage of the buyer's journey.

    Collaborate with the digital marketing and product marketing teams todevelop compelling ad copy, emails, landing page and website copy, as wellas recommend content that is relevant for our target audiences.

    Leverage feedback and data results to identify content &communications that are effective or not effective and suggest analternative approach or asset.

    Identify and run A/B tests to understand the most effective content forour target audiences.

    Collaborate with Content Strategist to create social media copy thatresonates with our audience and builds audience for video podcast series.

    Work closely with product marketing team to embed company messaging,thought leadership, and point of view into content. Assist with agenda and speaker scripts for large-scale events, such asAccelerate. Ensure message consistency and adherence to corporate style andbranding guidelines.


    What you'll bring to Varicent:
    5+ years of experience in content creation and copy writing.
    Knowledge of SEO best practices and incorporating into content. Experience managing the creation of content, from ideation toexecution. Emphasis on video content Passion for creating compelling stories.
    Project management skills and experience. College/university degree in journalism, marketing communications,English or relevant field. High level of interpersonal and organizational skills, with excellentcommunication skills. Ability to work professionally with team members at varying levels ofthe organization, as well as external clients and partners.
    Varicent is committed to creating a diverse environment and is proud tobe an equal opportunity employer.

    All qualified applicants will receiveconsideration for employment without regard to race, color, religion,gender, gender identity or expression, sexual orientation, national origin,genetics, disability, age, or veteran status.

    Varicent is committed tocompliance with all fair employment practices regarding citizenship andimmigration status.
    Recruitment Portal Privacy NoticeVaricent is committed to creating a diverse environment and is proud tobe an equal opportunity employer.

    All qualified applicants will receiveconsideration for employment without regard to race, color, religion,gender, gender identity or expression, sexual orientation, national origin,genetics, disability, age, or veteran status.

    If you require accommodationat any time during the recruitment process please .comVaricent is also committed to compliance with all fair employmentpractices regarding citizenship and immigration status.

    By applying for aposition at Varicent and/or by using this portal, you declare and confirmthat you have read and agree to our Job Applicant Privacy Notice and thatthe information provided by you as part of your application is true andcomplete and includes no misrepresentation or material omission of fact Show more Show lessTagged as:
    remote, remote job, virtual, Virtual Job,virtual position, Work at Home, work from home

    When applying state you found this job on Remote Network.

    #J-18808-Ljbffr


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