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MBA, Product Marketing Manager - Richmond, BC, Canada - Wenco (a Hitachi Construction Machinery subsidiary)
Description
Wenco International Mining Systems ( ), a subsidiary of Hitachi Construction Machinery (HCM), provides industry leading, innovative technologies to customers in the mining and material movement sectors, enabling sustainable and safe operations.
The Digital Solutions Product Marketing Manager is part of Hitachi Construction Machinery (HCM) Digital Solutions Division.Reporting to the GM New Business Strategy, the Digital Solutions Product Marketing Manager is responsible for developing effective marketing strategies and content to communicate the features and benefits of HCM and group company offered Asset Health and ESG related digital mining solutions to key audiences such as mining (or related industry) customers, HCM executives and dealers, ecosystem partners, and the general public.
Lead Go-to-Market strategy plan creation for digital products and solutionsCreate simple to understand Product Communications Brief that includes solution messaging and positioning that drive global marketing and sales content
Lead marketing content creation (white papers, use cases, webinar presentations, blogs etc.) Develop presentations on HCM digital solutions for use by self, Sales and Executives
Support Product and Solution Management in the research and documentation of market needs, competitive trends, win-loss analysis and company SWOT for use in business and solution planning
Research and create competitive positioning documents in collaboration with Solution Management and Technical Sales
Collaborate with HCM Global Sales in creation of consolidated CRM system (SalesForce.3-5 years of relevant experience in product marketing, product management, strategic analysis or a similar role
Proven ability to create digital marketing content including white papers, use cases, presentations, competitive analysis, etc.
Experience creating and delivering product presentations to customers, partners and senior executives
Demonstrated understanding of multi-media business tools including Office Suite (PowerPoint, Excel, Word) or equivalent, graphics and illustration tools (e.g.
Adobe), Social Media (LinkedIn, Facebook etc.) SharePoint, Google Docs etc.)Experience with CRM and lead management tools such as SalesForce.
Experience in Mining industry, particularly for Digital transformation solutions focusing on mobile machine Asset Health and/or Sustainability, is a strong preference
High demonstrated proficiency in PowerPoint and related graphics tools, online tools for social media and website development, whitepaper and other documentation creation, in addition to traditional Microsoft Office and Adobe program software (Word, Excel, Illustrator, etc.)
Base salary of CAD $105,000 - $135,000, commensurate with experience and qualifications.
Wenco advances the efficiency and safety of the world's surface mining equipment through our fleet management systems. Disclaimer Wenco advances the efficiency and safety of the world's surface mining equipment through our fleet management systems.
It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
It is not intended as an employment contract.