Marketing Consultant - Mississauga, Canada - City of Mississauga

City of Mississauga

Verified Company

Mississauga, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Req ID: 22901

Vacancy Type:
Temporary

Contract Duration: 18 months

Number of Positions: 1

Closing Date: 01/31/2023

Job Summary:

We are looking for a digital marketing expert, who is passionate about developing and implementing research and evidence-based digital, social and traditional marketing strategies and campaigns.

You will be part of our Strategic Communications and Initiatives City Marketing team that plans and executes many of the City's main marketing and communications projects.

We are looking for someone who will embrace and thrive in our fast paced, high energy and high performance culture.

Duties and Responsibilities:

Work directly with internal clients to plan, support and/or execute, optimize and reportout on digital, social and traditional marketing campaigns and programs to ensure campaigns are successfully implemented.
Use historical data, current trends and practices to develop and propose new ideas for campaigns.
Use primary and secondary research to gather insights that will inform marketing campaign recommendations.
Conceptualize marketing content for digital and social media strategies, web/digital design and all aspects of digital marketing campaigns to support the City's strategic goals.
Drive the quantitative and qualitative evaluation of new digital, social and other advertising opportunities and provide detailed analysis and performance update recommendations.
Manage marketing and other projects to deliver the desired results within defined campaign parameters including timelines, budgets and KPIs.
Maintain an awareness of current trends and technology in related fields.

Skills and Qualifications:

Postsecondary degree in marketing, communications, social media and/or digital marketing
Minimum of 46 years of experience in digital and social media marketing
Experience managing complex digital advertising campaigns with proven experience meeting campaign targets, goals and budgets
Strong understanding of digital marketing and metrics including Programmatic ad buying platforms, SEM (Paid Search), Social Media Management tools, social engagement and web analytics
Proven critical thinking and analytical skills
Excellent client management skills, strong written and verbal communications, strong dynamic presentation skills
Strong project management and organizational skills
Ability to adapt to new techniques and technology including remaining current with trends in digital marketing
Able to work in both MAC OS and Windows environments

LI-Hybrid

Hourly Rate/Salary:
$ 73, $ 97,802.00

Hours of Work: 35

Work Location:
Hybrid work, work from home and in office at Civic Centre

Organization Unit:
CMO/Strategic Marketing

Department/Division/Section:
CMO/City Manager's Office, CMO/Strategic Communications&Initiatives, Strategic Marketing & Planning

Non-Union/Union:
Non Union

All personal information is collected under the authority of the Municipal Act.

We are an Equal Opportunity Employer.

In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, the City of Mississauga will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities.

If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.