Digital Media Manager - Toronto, Canada - Air Canada

Air Canada

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Description

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

The Digital Media Manager is responsible for the planning and strategy, execution, and performance tracking of all digital media campaigns for Air Canada & Aeroplan.

They will work very closely with the digital managers as well internal product owners to recommend tactics, targeting strategies, and media platforms for digital campaigns.

The Digital Media Manager will ensure that the strategies and campaign execution recommendations are aligned with Air Canada and Aeroplan business objectives, including flight revenue and cobranded credit card acquisition.

KEY RESPONSIBILITIES

Proactively negotiate media buying rates with publishers to ensure maximal value (including added value opportunities)
Financial control over campaigns budgets to ensure advertising dollars are spent optimally and evenly throughout defined campaign windows
Monitor campaign media performance to ensure all goals and KPIs are being met, while recommending opportunities for optimization through data driven insights
Work with the marketing communications and the digital test lab team to recommend and execute creative and targeting testing
Completing thorough evaluations of media campaigns to identify overall performance alongside insights and areas for improvement, often combining our paid digital advertising data alongside website clickstream and other internal data sources
Leverage internal performance data (e.g. bookings, revenue) to assist the marketing team in identifying performance gaps to develop responsive marketing/media strategies
Manage concurrently multiple campaigns to projected timelines and provide frequent updates to the respective internal stakeholders
Keep abreast on the latest industry trends and technology pertaining to digital media campaigns to ensure Air Canada's competitive edge in the paid landscape
Maintain media partner relationships to upkeep market knowledge on the latest paid solutions including beta testing

Qualifications

Bachelor's degree, preferably with a concentration in advertising, marketing, communications or related field
3 years of experience in the field of media with a focus on digital planning
Experience within the travel industry or banking (specifically credit card acquisition) considered a strong asset
Knowledge of the principles of advertising, marketing and media
Knowledge of all aspects of digital paid media as it pertains to display, social & search
Digital media buying experience is essential
Paid search experience considered an asset
Possesses a datadriven mindset to support effective decision making and for proving success, with a strong ability to use and interpret data to identify insights and opportunities
Experience leveraging 3rd party data sources to support understanding of campaign performance
Proficiency with media tools; ComScore, AdWords, DV360, Campaign Manager, Adobe Analytics & GA360
Ability to learn and grasp new technologies and tools quickly
Proficiency with Office suite; Word, Excel & PowerPoint
Excellent written and oral communication skills
Experience working with tight timelines in a dynamic and fast paced environment
Enjoys collaboration and teamwork

Conditions of Employment:

Linguistic Requirements

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees' unique contributions to our company's success.