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    Marketing Automation Manager - Old Toronto, Canada - Chad Management Group

    Chad Management Group
    Chad Management Group Old Toronto, Canada

    5 days ago

    Default job background
    Description

    Responsibilities:

    • Oversee CRM and database management, including segmentation, analysis, and decision-making based on lead behavior.
    • Manage email marketing, creating automated campaigns for a personalized customer experience.
    • Provide insights on ad spend and lead quality through reporting and data analysis.
    • Collaborate with marketing and sales teams to optimize funnel performance and customer journey.
    • Define and track key performance indicators (KPIs) for funnel stages and overall lifecycle.
    • Design and implement experiments to validate hypotheses and optimize funnel performance.
    • Identify process improvement areas within CRM systems and workflows, streamlining tasks and automating processes.
    • Serve as the primary point of contact for technical troubleshooting related to CRM usage and integrations.

    Requirements:

    • Experience with CRM systems like Hubspot or Active Campaign.
    • Proficiency in CRM management, particularly Active Campaign.
    • Strong organizational skills and ability to work under pressure.
    • Deep understanding of database management and data analysis.
    • Ability to collaborate effectively with cross-functional teams.
    • Proactive approach to staying updated on industry trends and best practices in lead management and CRM.

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