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    Director, Digital Marketing - Toronto, ON, Canada - Sinn Studio Inc.

    Sinn Studio Inc.
    Sinn Studio Inc. Toronto, ON, Canada

    3 weeks ago

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    Description
    Sinn Studio Inc.

    is leading the charge in VR combat games Debut game, Swordsman, is a physics-based combat game where you can slash your way through medieval earth to become the ultimate Swordsman.

    Having won multiple awards like Game of the Year in 2022, Best Swordfighting Game in 2020 and more. Sinn Studio is looking for a Marketing Director to lead initiatives and product positioning articulately through marketing strategies. They ensure the brand's campaign roadmap drives both sales and reach. Develop and implement compelling marketing strategies and plans that align with the company's overall objectives and growth targets
    Monitor and evaluate marketing processes for optimization and effectiveness
    Ensure marketing strategies are actionable
    Help further develop the brand DNA and/or blueprints through marketing
    Act as a point person in marketing initiatives and industry standards (such as age ratings)
    Collaborate with cross-functional teams to align marketing initiatives with product development and commercial objectives
    Communicate status updates, project milestones and any risks to stakeholders in a recurring manner
    Lead the development and maintain oversight of creative campaigns, content strategies, and promotional activities across various channels, including social media, events, and partnerships
    Conduct market research and competitive analysis to identify emerging trends, consumer insights, and growth opportunities
    Manage marketing budgets, track performance metrics, and provide bi-monthly reports
    Manage the marketing suite of tools to ensure the department utilizes the most recent technology to optimize workflow
    Lead and manage a marketing team to provide strategic direction positioning that aligns with broader studio goals
    Ensure output and content maintain quality and uniformity through various channels
    Coach and develop team members of the marketing team
    Lead marketing initiatives with partner platforms for title releases and game updates
    Maintain alignment of game product content and overall brand vision
    Support existing products with updates as well as new product launches via multi-channel, integrated techniques
    8-10+ years of experience of marketing in the video game industry
    ~Strong strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing initiatives
    ~ Proven track record meeting/exceeding targets in product and sales marketing
    ~ Experience building compelling marketing initiatives from ideation to execution
    ~ Experience with marketing analytics tools and project management software
    ~ An understanding of paid advertising techniques
    ~ Post-secondary education in marketing or other related fields
    An authentic understanding and passion about games / working in the industry

    Salary Range:
    $110,000-120,000 CAD annually + 3 weeks vacation, sick days, employer paid benefits (except LTD), Employee Assistance Program, wellness days, birthday day off, Employee Stock Options (ESOP) coming in early 2024, and more.
    As of the time of this posting, Sinn Studio lists the projected base salary range in good faith


    Office Location:
    Liberty Village, Toronto

    Work Structure:

    This is a hybrid position to work days in office (incumbents who are willing to relocate to or reside around the Greater Toronto Area) for both on-site support as well as collaborating with local team members and our founders.

    Sinn Studio is an equal opportunity employer, committed to inclusion and diversity.

    All qualified applicants will receive consideration for employment without regard to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability or any other basis forbidden under federal, provincial, or local law, and will not be discriminated against on the basis of disability.

    Accommodations are available on request for candidates taking part in all aspects of the recruitment process.
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