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    Digital Marketing Lead - Toronto, ON, Canada - EightSix Network Inc

    EightSix Network Inc
    EightSix Network Inc Toronto, ON, Canada

    4 weeks ago

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    Description
    Full-time, permanent position
    Canaropa est un chef de file dans la fabrication, l'importation et la distribution de quincaillerie de porte de qualité pour portes commerciales, résidentielles et architecturales. Le choix préféré des professionnels, des promoteurs et des architectes - nos produits sont présents dans toute l'Amérique du Nord dans les maisons privées, les développements résidentiels, les bureaux, les bâtiments commerciaux et industriels, et les centres de loisirs.
    Nous sommes actuellement à la recherche d'un directeur marketing dynamique ayant une expertise en marketing de portefeuille dans le secteur B2B de l'industrie du bâtiment pour travailler dans nos bureaux de Montréal ou de Toronto . Ce rôle sera essentiel dans le développement et l'exécution de stratégies visant à promouvoir efficacement nos produits et services à travers divers réseaux et marchés verticaux tout en gérant notre portefeuille de produits afin de maximiser la croissance du chiffre d'affaires et la part de marché.
    Élaborer et mettre en œuvre des stratégies globales de marketing afin de favoriser la connaissance, l'engagement et les ventes par l'intermédiaire des partenaires de distribution et d'autres réseaux pertinents.
    Collaborer avec nos équipes et départements pour identifier les opportunités de marché, comprendre les besoins des clients et développer des programmes de marketing adaptés à ces besoins.
    Gérer le cycle de vie des produits, y compris les lancements de nouveaux produits, les mises à jour de fonctionnalités et les stratégies de fin de vie, afin d'assurer l'alignement avec les objectifs commerciaux globaux.
    Réaliser des études de marché et des analyses concurrentielles pour se tenir au courant des tendances du secteur, identifier les lacunes et recommander des ajustements aux stratégies de marketing.
    Créer des documents marketing convaincants, notamment des supports de vente, des présentations et du contenu numérique, pour soutenir les partenaires de distribution et les équipes de vente.
    Analyser les mesures de performance des campagnes et les indicateurs clés de performance afin d'évaluer l'efficacité et d'optimiser les initiatives de marketing en vue d'une amélioration continue.
    Fournir un leadership et des conseils aux membres de l'équipe marketing, en encourageant une culture de l'innovation, de la collaboration et de l'excellence, conformément à notre déclaration de vision, rendre la quincaillerie de porte
    Baccalauréat en marketing, en administration des affaires ou dans un domaine connexe ; maitrise en administration des affaires (MBA) de préférence.
    Au moins 5 ans d'expérience en marketing entreprise à entreprise (B2B), avec un accent sur la gestion des canaux et des portefeuilles, de préférence dans le secteur du bâtiment ou de la construction.
    Expérience prouvée dans l'élaboration et la mise en œuvre de stratégies de marketing qui favorisent la croissance du chiffre d'affaires et l'expansion du marché.
    De solides compétences analytiques avec la capacité d'interpréter des données, de tirer
    des conclusions exploitables et de prendre des décisions fondées sur des données.
    Bilingue (français/anglais), de préférence.
    Maîtrise des outils d'automatisation du marketing, des systèmes de gestion de la relation client et des plateformes de marketing numérique.
    Expérience du travail avec des équipes interdisciplinaires et de la gestion simultanée de plusieurs projets.
    Analyse de marché
    Analyse et interprétation des données
    Poste permanent à temps plein
    Prime de retraite et prime de fin d'année en fonction des résultats de l'entreprise et de l'employé
    Soins dentaires et soins de la vue
    Jours flexibles personnels
    Si vous êtes un professionnel du marketing motivé qui aime travailler dans un environnement en constante évolution, nous voulons vous connaître. Joignez-vous à notre équipe en tant que gestionnaire du marketing et contribuez au succès continu de Canaropa.
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