- In collaboration with Marketing partners, lead the collection and creation requirements, for use cases, hypotheses, and experiments for targeting, personalization, and A/B testing to optimize the digital customer experience
- Interpret results of various measurements, trends, and analytical reports to recommend changes in strategy, audience targeting, media selection, messaging, and content, ensuring alignment with marketing and technology strategy
- Lead and mentor the team on analytical experiences such as Data Analysis, Funnel Analytics, Segmentation, Forecasting, Hypothesis Testing, and Model Building, providing recommendations and ensuring alignment with business objectives
- Stay up to date with the latest digital marketing trends and technologies and recommend new strategies and tools to improve the digital customer experience and drive business growth
- Provide oversight and accountability for project optimization, ensuring alignment with marketing and technology strategy, project timeline, and budget
- Collaborate with external partners, such as digital agencies or technology vendors, to ensure that the company's digital experience capabilities are best-in-class and aligned with industry standards
- Lead and cultivate a culture of collaboration, accountability, and clarity with internal collaborators, handling multiple partners in a matrix environment
- Coordinate the preparation and dissemination of project communications to ensure alignment and clarity across all levels of management
- Excellent presentation, communication (oral & written), and relationship-building skills.
- Develop and handle project governance plans, project schedules, and team goals, defining success criteria, project achievements, and budgets
- Lead and influence teams, redirecting teams and handling collaborator expectations to ensure successful project delivery
- Results and data driven, prioritizes work activities, and plans and stays organized to meet commitments
- Responsible for ensuring the successful delivery of projects, aligning with the marketing and technology strategy, adhering to project timelines, and leading budgets effectively.
- Post-secondary degree in a marketing and/or technology-related field; MBA preferred.
- 10+ years of validated digital transformation experience
- Strong leadership and project management skills, with experience leading cross-functional teams.
- Senior knowledge and experience with Adobe and Salesforce platforms, such as Adobe Experience Platform (CDP, AJO/Marketo, CJA, Target, AEM, Enterprise DAM), Salesforce CRM/Service, Seismic, and Tiled
- Validated experience working with Agile development methodologies and project management tools such as JIRA and Confluence
- Excellent communication and collaboration skills, with the ability to influence stakeholders at all levels of the organization.
- Deep understanding of marketing technology platforms and trends, with a passion for driving innovation and continuous improvement.
- A competitive salary and benefits packages.
- A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
- A focus on growing your career path with us.
- Flexible work policies and strong work-life balance.
- Professional development and leadership opportunities.
- Values-first culture
- We lead with our Values every day and bring them to life together.
- Boundless opportunity
- We create opportunities to learn and grow at every stage of your career.
- Continuous innovation
- We invite you to help redefine the future of financial services.
- Delivering the promise of Diversity, Equity and Inclusion
- We foster an inclusive workplace where everyone thrives.
- Championing Corporate Citizenship
- We build a business that benefits all stakeholders and has a positive social and environmental impact.
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Director, digital marketing modernization - Toronto, ON, Canada - Société Financière Manuvie
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Description
Nous sommes un fournisseur de services financiers qui s'emploie à faciliter les décisions de nos clients et de nos collègues partout dans le monde et à les aider à vivre mieux. De nos initiatives environnementales à nos investissements dans la collectivité, nous montrons la voie en nous appuyant sur des valeurs, et ce, dans l'ensemble de nos activités. Pour nous aider à nous démarquer, nous vous aidons à progresser, parce que lorsque nos collègues sont en santé, respectés et vraiment valorisés, nous nous épanouissons tous. Découvrez comment vous pouvez faire progresser votre carrière, avoir une influence et susciter un réel changement avec notre équipe gagnante dès aujourd'hui.
Semaine de travail comprimée
HybrideDescription d'emploi
Manulife is seeking a Director of Digital Marketing Modernization to lead our marketing technology transformation efforts in Manulife Investment Management (MIM).
The Director will play a pivotal role in the strategy, roadmap, and business cases for marketing technology that will empower Manulife Investment Management to be recognized as providing exceptional digital-first experiences to our customers.
The Director will collaborate with business partners, cross-functional teams, and regional and global marketing and technology teams to ensure that our digital experiences are crafted and developed to meet business and user needs, aligned with our marketing plan and objectives, and enable omnichannel engagement across multiple audiences.
Key Responsibilities:
Execution of Marketing Modernization Initiatives: Lead the execution of marketing modernization initiatives as outlined in the marketing technology roadmap. Collaborate closely with partners to ensure alignment with business objectives and successful delivery of projects.
Change Management and Adoption: Inspire change management efforts to foster a positive mindset towards the adoption of new marketing technology platforms. Provide guidance and support to business and marketing leaders in leveraging these platforms to achieve their objectives.
Consultation and Strategic Guidance: Offer specialized advice and consultation to marketing, technology, and business leaders on transformative digital marketing practices. Help shape the digital marketing strategy and activities to drive business growth.
Project Leadership and Cross-functional Collaboration: Lead cross-functional project teams to define, deliver, and launch new digital marketing functionalities. Oversee change management requirements and ensure effective communication and collaboration across teams.
Empowerment of Business Partners: Empower business partners to create digital marketing strategies using customer-centric omnichannel journeys. Mentor and guide on marketing technology best practices to scale and grow the journey design practice.
Research and Implementation of Marketing Technology: Research, recommend, and implement new marketing technology products and tools to improve business performance across channels and products.
Strategic & Project Management
Collaboration
Delivery
What are we looking for
What can we offer you?
Our commitment to you
À propos de John Hancock et de Manuvie
John Hancock est une unité de la Société Financière Manuvie, un groupe mondial et chef de file des services financiers qui aide les gens à prendre plus facilement des décisions et à vivre mieux. Nous exerçons nos activités principalement sous les noms John Hancock aux États-Unis et Manuvie à l'échelle mondiale, y compris au Canada, en Asie et en Europe. Nous proposons des conseils financiers ainsi que des solutions d'assurance et de gestion de patrimoine et d'actifs à des particuliers, à des groupes et à des institutions. Au 30 juin 2021, l'actif géré et administré par Manuvie et ses filiales se chiffrait à 1 300 milliards de dollars canadiens milliards de dollars américains). La Société Financière Manuvie est inscrite aux bourses de Toronto (TSX), de New York (NYSE) et des Philippines (PSE) sous le symbole « MFC » et à la Bourse de Hong Kong (SEHK) sous le symbole « 945 ». Vous pouvez consulter le site de Manuvie à l'adresse
John Hancock, une des plus importantes sociétés d'assurance vie aux États-Unis, offre à plus de 10 millions d'Américains une vaste gamme de produits financiers, y compris des produits d'assurance vie, de rente, de placement, ainsi que les régimes 401(k) et les régimes d'épargne-études. Pour de plus amples renseignements au sujet de John Hancock, rendez-vous à l'adresse
Manuvie est un employeur qui souscrit au principe de l'égalité d'accès à l'emploi
À Manuvie/John Hancock, nous embrassons notre diversité. Nous nous efforçons d'attirer, de perfectionner et de maintenir un effectif qui est aussi varié que nos clients, et de favoriser la création d'un milieu de travail inclusif qui met à profit la diversité de nos employés et les compétences de chacun. Nous nous engageons à assurer un recrutement, une fidélisation, une promotion et une rémunération équitables, et nous administrons toutes nos pratiques et tous nos programmes sans discrimination en raison de la race, de l'ascendance, du lieu d'origine, de la couleur, de l'origine ethnique, de la citoyenneté, de la religion ou des croyances ou des convictions religieuses, du genre (y compris grossesse et affection liée à une grossesse), de l'orientation sexuelle, des caractéristiques génétiques, du statut d'ancien combattant, de l'identité de genre, de l'expression de genre, de l'âge, de l'état matrimonial, de la situation de famille, d'une invalidité ou de tout autre motif protégé par la loi applicable.
Nous nous sommes donné comme priorité d'éliminer les obstacles à l'accès égalitaire à l'emploi. Un représentant des Ressources humaines collaborera avec les candidats qui demandent une mesure d'aménagement raisonnable pendant le recrutement. Tous les renseignements communiqués pendant le processus de demande de mesures d'aménagement seront stockés et utilisés conformément aux lois et aux politiques applicables de Manuvie/John Hancock. Pour demander une mesure d'aménagement raisonnable dans le cadre du recrutement, écrivez à
Salaire et avantages sociaux
Le salaire de base annuel pour ce poste est indiqué ci-dessous.
Région principale
Toronto, OntarioL'échelle salariale devrait se situer entre
$103,050.00 CAD - $185,490.00 CADSi vous posez votre candidature à ce poste en dehors de la région principale, veuillez écrire à pour obtenir l'échelle salariale correspondant à votre région. Le salaire varie en fonction des conditions du marché local, de la géographie et de facteurs pertinents liés au poste telles les connaissances, les compétences, les qualifications, l'expérience et l'éducation ou la formation. Les employés ont également la possibilité de participer à des programmes de motivation et de toucher une rémunération incitative liée au rendement de l'entreprise et au rendement individuel.
Manuvie offre aux employés admissibles une vaste gamme d'avantages sociaux personnalisables, notamment une assurance soins médicaux, soins dentaires, santé mentale, soins de la vue, invalidité de courte et de longue durée, assurance vie et assurance DMA, assurance adoption, de maternité de substitution et de soins médicaux non urgents ainsi que des programmes d'aide aux employés et leur famille. Nous proposons également aux employés admissibles différents régimes d'épargne-retraite (y compris des régimes de rente et un programme international d'actionnariat assortie de cotisations patronales de contrepartie) ainsi que des ressources en matière d'éducation et de conseils financiers. Notre généreux programme de congés rémunérés au Canada comprend les jours fériés, les congés annuels, les congés personnels et les congés de maladie, et nous offrons toute la gamme des congés autorisés prévus par la loi. Si vous posez votre candidature à ce poste aux États-Unis, veuillez écrire à pour obtenir de plus amples renseignements sur les dispositions relatives aux congés rémunérés spécifiques aux États-Unis.
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