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Marketing Manager

    Marketing Manager - Canada - Mave & Chez

    Mave & Chez
    Mave & Chez Canada

    3 weeks ago

    Default job background
    Description

    Email your CV or resume along with a cover letter outlining who you are and why your experience is relevant to the job position to Victoria Marshman at:

    Please include the title of the position you are applying for in the subject line.

    SUMMARY

    • Start Date: March 1, 2023
    • Position: Marketing Manager
    • Type: Full-time
    • Location: Remote (GTA based for in-person meeting and events)
    • Up to 5 days working together in-person per month
    • Work-days flexible
    • In-person event/conference support as needed**any accommodations, travel expenses to be covered
    • Other perks:
    • Complementary Personal Growth & Development opportunities
    • Major discounts off of all M&C merchandise
    • Working with an exciting start up brand

    WHO WE ARE

    Mave & Chez is revolutionizing the slipper industry. Mave & Chez is the ONLY slipper brand that both supports you all day with ergonomic design while also making you feel stylish and confident. Maves are the perfect cross between a comfortable slipper and a stylish loafer that are ready for your busy life at home or on the go. Ignited by a shared value to never compromise on function and comfort , Maves provide the coziness of a slipper with thoughtful support, while making you look and feel chic.

    Each member of our team embodies our core values of: Confidence, Community, Contribution, Luxury and Health & Wellness.

    THE OPPORTUNITY

    Creative genius, strategy guru, growth obsessed

    Mave & Chez is looking for a driven full-time Marketing Manager to add to our small-but-mighty team. Candidates should be self-starters with 5+ years of marketing experience who are excited about tackling the ever-changing e-commerce marketing environment at a quickly growing startup. The ideal candidate for this role balances leadership and delegation with ego-less execution to ensure KPIs and deadlines are met. They naturally balance creative planning and content ideating with growth strategy and results tracking. This candidate will be a team leader responsible for managing a small team of contractors and interns as well as our Social Media contributors to ensure all creative across social and marketing platforms are aesthetically on-brand and strategically contributing to growing Mave & Chez's mission and revenue goals.

    RESPONSIBILITIES

    • Email marketing - funnels, bi-weekly blasts, campaign emails
    • Segmented customer journeys
    • Overall management, monitoring and optimization of all email marketing
    • Implementing strategies to grow email list
    • Work with graphics team to design and create all email marketing
    • SMS marketing
    • exclusive offers, reviews, new products and colours, back in stock, celeb/feature shout outs
    • Social Media
    • Content strategy for all platforms: Instagram, Facebook, LinkedIn, Pinterest, TikTok
    • Outline creation and work with social media coordinator to create all content, engagement and day-to-day support
    • Working closely with our graphic designer to ideate concepts
    • Analytics
    • Analyze all data and provide a bi-weekly report of overall learnings, findings and shifting marketing strategies based on performance
    • Ads (goal of hiring someone Q3/Q4)
    • Creating ad copy and ideas for all campaigns
    • Managing ads
    • Collecting data from ads and creating reports
    • Marketing admin
    • Overseeing overall marketing strategy and workback and adjusting
    • maintaining a marketing calendar
    • Building out creative briefs for emails and all other marketing assets
    • Proofreading all marketing materials
    • Website support
    • Overseeing website designer and ensuring website works optimally

    EXPERIENCE

    • Proven and best-in-class skills, education, and/or applicable certifications in Direct to Customer Marketing
    • A commitment to learn, apply, champion, and enrich Mave & Chez's Values, Business and People Leadership principles
    • The skills to collaborate strategically with cross-functional partners in the pursuit of shared business outcomes
    • The ability to set clear objectives and design a strategy that inspires the team
    • A dedication to quality and investing in results and new business opportunities that add value at all times
    • A deep understanding and commitment for the industry in which we operate
    • 5+ years in a marketing role with specific experience in e-commerce / D2C
    • Social media marketing (particularly TikTok, Instagram, and Facebook)
    • Brainstorming creative ideas and strategy to meet business growth goals
    • 3+ year(s) of team management
    • Project management
    • Delegation and execution
    • Footwear industry familiarity is preferred but not required
    • Good understanding of e-commerce related tools such as: Klaviyo, Shopify, Canva, Google Analytics, AHREFs
    • Familiarity with the following programs is preferred but not required: Upwork, Indesign, Google Suite (GMail, Docs, Sheets, etc.)
    #J-18808-Ljbffr
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