SEO Technical Lead - Greater Toronto Area, Canada - 24 Seven Talent

24 Seven Talent Greater Toronto Area, Canada

2 weeks ago

Retail

Description

SEO Technical Lead Overview:

As the SEO Technical Lead, you are data-driven and highly organized, with a search engine optimization background to help increase organic search traffic through content recommendations, site improvements, and education around SEO strategy.

SEO Technical Lead Responsibilities:

· Direct the global SEO program and develop customized and targeted SEO landing page solutions to maximize effectiveness of search campaigns

· Day-to-day execution of organic search engine campaigns including keyword research, researched content gap recommendations, strategic optimization of existing content, competitor analysis, site improvements, and ad hoc SEO support

· Conduct keyword research, competitive analysis, content optimization, meta-tag creation, and other SEO related activities

· Propose hypotheses and conduct tests to improve traffic, engagement, and conversions

· Document strategy for major events and tentpole topics and conduct post-analysis afterward

· Run reports, measure performance, and share analysis with stakeholders. Propose improvements/alternative approaches

· Perform content audits

· Monitor traffic following algorithm updates and act fast to recover after traffic drops

· Apply management of SEO campaigns including writing meta content, supervising SEO friendly page construction, creating target keyword lists, improving site URL structure, improving link architecture, etc.

· Lead ad hoc SEO projects to support the brand

SEO Technical Lead Qualifications:

4+ years of SEO experience

SEO Audit experience

Develop and execute SEO strategy

Analyze data and communicate to stakeholders

Knowledge of Google Bots, Crawl, Indexation, Speed score, etc.

SEO Tools such as: Screaming Frog, SEMrush or similar

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