Jobs

    SEO Technical Lead - Greater Toronto Area, Canada - 24 Seven Talent

    24 Seven Talent
    24 Seven Talent Greater Toronto Area, Canada

    3 days ago

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    Description

    SEO Technical Lead Overview:
    As the SEO Technical Lead, you are data-driven and highly organized, with a search engine optimization background to help increase organic search traffic through content recommendations, site improvements, and education around SEO strategy


    SEO Technical Lead Responsibilities:

    • Direct the global SEO program and develop customized and targeted SEO landing page solutions to maximize effectiveness of search campaigns
    • Day-to-day execution of organic search engine campaigns including keyword research, researched content gap recommendations, strategic optimization of existing content, competitor analysis, site improvements, and ad hoc SEO support
    • Conduct keyword research, competitive analysis, content optimization, meta-tag creation, and other SEO related activities
    • Propose hypotheses and conduct tests to improve traffic, engagement, and conversions
    • Document strategy for major events and tentpole topics and conduct post-analysis afterward
    • Run reports, measure performance, and share analysis with stakeholders. Propose improvements/alternative approaches
    • Perform content audits
    • Monitor traffic following algorithm updates and act fast to recover after traffic drops
    • Apply management of SEO campaigns including writing meta content, supervising SEO friendly page construction, creating target keyword lists, improving site URL structure, improving link architecture, etc.
    • Lead ad hoc SEO projects to support the brandSEO

    Technical Lead Qualifications:

    • 4+ years of SEO experience
    • SEO Audit experience
    • Develop and execute SEO strategy
    • Analyze data and communicate to stakeholders
    • Knowledge of Google Bots, Crawl, Indexation, Speed score, etc
    • SEO Tools such as:
    Screaming Frog, SEMrush or similar

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