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    Marketing Copywriter Specialist - Vancouver, BC, Canada - Crisp

    Crisp
    Crisp Vancouver, BC, Canada

    3 weeks ago

    Default job background
    Description

    Crisp is in search of an adept and dynamic Senior Content Marketer to champion our client's narrative across marketing channels.

    We're seeking a Senior Content Marketer with a strategic mindset, creative flair, and strong leadership abilities to drive impactful campaigns, guide a diverse creative team, and ensure brand coherence.

    As the custodian of our client's brand identity and voice, the Senior Content Marketer will be instrumental in shaping their story and cultivating meaningful connections with key audiences, such as healthcare professionals and consumers.

    Develop and maintain a holistic content strategy for our client and associated brands
    In partnership with senior leadership and design team (internal & external), maintain brand guideline documents and ensure those documents meet the needs of internal and external stakeholders
    Ensure our client's branding is expressed consistently and effectively across all marketing channels

    Write clear, accurate, and impactful copy for all marketing campaigns and materials, including digital ads, emails, organic social media postings, medical event collateral, etc.

    Provide hands-on creative direction on all marketing assets, including brief development and creative review
    Manage production of photo shoots, videos, podcasts, and radio ads by contractors and/or external agencies
    Manage and oversee a design team made up of internal full-time employees and external contractors
    Manage external agencies responsible for video production and photography
    Bachelor's degree in marketing, communications, journalism, or equivalent experience
    Minimum 5 years of experience in content marketing, brand management, or a related field, with a proven track record of developing and implementing successful content strategies across multiple channels
    Experience managing internal and external creative teams, including graphic designers, copywriters, photographers, and videographers
    Proven track record of driving brand consistency across multiple marketing channels and campaigns
    Strong portfolio of written and visual content, including digital ads, email campaigns, social media content, and other marketing collateral
    Prior experience creating content in the healthcare sector, particularly proficiency in simplifying complex scientific concepts in healthcare for consumer understanding,would be an asset
    Exceptional writing and editing skills
    Impeccable eye for design and experience providing creative guidance to designers
    Excellent project management skills, with experience overseeing the production of marketing assets, from initial briefing through to delivery
    Proficiency with content management systems (CMS), email marketing platforms, social media platforms, and analytics tools
    Knowledge of SEO principles and best practices, to ensure content is optimized for search engines and audience engagement
    Ability to analyze performance metrics and adjust content strategies based on data insights

    Being a frontrunner in the healthcare sector, our client is dedicated to aiding customers in managing chronic and acute conditions, ultimately fostering healthier and happier lives.

    We implement practical marketing solutions through an accessible fractional leadership model.

    Job Types:
    Full-time, Permanent
    Dental care
    On-site parking
    Monday to Friday

    Bachelor's Degree (preferred)

    content marketing and brand management: We require our team members to reside in the Vancouver area and work on-site at our head office.

    * Tell us about your content marketing experience. Have you developed a content marketing strategy?

    Tell us about your leadership experience, including the mix of creative resources (designers, writers, etc) you have worked with.

    What technology have you used as a content marketer? What marketing technology have you used to keep your organized on task?
    Please share your background in creating content within healthcare, scientific, or other technical contexts?
    Please share a link to your portfolio (writing or visual).
    #
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