SEO and Marketing Specialist - Vancouver, Canada - Stockhouse Publishing

Stockhouse Publishing
Stockhouse Publishing
Verified Company
Vancouver, Canada

1 week ago

Sophia Lee

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Sophia Lee

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Description
We are a fast paced, fun and progressive company with verticals in Canada, Australia and Germany.

Working with our team gives you exposure to a variety of learnings in the stock market and financial industries with a consistent influx of interesting trends and clients, propelling growth.

Working on a global approach to success, we are excited to share opportunities for individuals to join our team and grow their careers by being part of a pivotal industry empowering investors.


Position Overview:

We are looking for an experienced and creative SEO and Marketing Specialist to join our international team.


Key Responsibilities:


  • Develop optimization strategies that increase the company's search engine results rankings across our core global markets (Canada and Australia).
  • Perform ongoing keyword discovery, expansion and optimization.
  • Monitor daily performance metrics to understand SEO/SEM execution performance.
  • Work across departments to ensure that SEO considerations are accounted for in the content creation process.
  • Identify and execute onpage optimization opportunities with respect to headings, page titles, descriptions, canonicals, URLs, internal link structures, etc.
  • Conduct audits and competitive analyses to identify areas of improvement.
  • Devise new and innovative methods of lead generation.
  • Support Canadian marketing department by creating and executing social media strategy across all platforms. Maintain and update the social media calendar.
  • Conduct research to understand and analyze market trends, customer behaviour and competitive landscape and prepare summary reports.
  • Keep up to date with latest advancements and best marketing practices.

Qualifications & Experience

  • Three plus years of SEO, content marketing, and social media experience.
  • Strong content strategy skills, ideally with editorial content/article creation and technical sides of SEO.
  • Deep understanding the latest SEO practices and algorithms.
  • Understanding international capital markets, their financial instruments and the different markets events that impacts search behaviour would be an asset.
  • Critical thinking and strong analytical skills, with a passion to use data to inform decisions.

Core Competencies

  • Excellent written and verbal communication skills.
  • Data driven with keen attention to detail.
  • Ability to work efficiently, effectively, and independently to see projects through to the conclusion.
  • Determined and motivated; ability to go above and beyond.
This is a full-time (Mon-Fri), work from home or hybrid - flexible role.

What we offer:
competitive salary, full benefits package, and participation in a comprehensive rewards and recognition program.
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