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    Market Automation Manager - Calgary, AB, Canada - Kaizen Lab Inc.

    Kaizen Lab Inc.
    Kaizen Lab Inc. Calgary, AB, Canada

    2 weeks ago

    Default job background
    Part time
    Description
    The Professional Home Builders
    Institute (PHBI) was established in Alberta in 1987, by builders, for builders.
    Since our inception, we've kept pace with the home construction industry's
    ever-changing needs by designing and delivering practical education that meets
    or exceeds the national benchmarks established by the Canadian Home Builders
    Association.
    In British Columbia, PHBI is branded
    as BC Builder Training, while in Ontario we are recognized as Training Ontario.
    This position resides with the
    Professional Home Builders Institute (PHBI) and works alongside The Alberta New
    Home Warranty Program (ANHWP) and The New Home Warranty Insurance (Canada)
    Corporation (NHWICC).


    Accountable for:
    This position is responsible for organizing and
    creating informative and engaging content to attract, convert and retain
    customers and to help build and support our brands, products and services.
    You'll be part of a collaborative team that thrives on getting things done.
    You're a generalist, bringing a broad marketing and communications experience
    and know-how to deliver the right content, at the right time, to the right audience.
    Plan, develop, implement, manage and coordinate various marketing efforts.
    You'll bring a hands-on experience working with various
    web, email, social and design programs and platforms. You have proven
    time-management skills that allow you to deliver results under tight deadlines
    and shifting priorities.


    Work location:
    Calgary, Alberta


    Responsibilities:
    The primary
    responsibilities of the Marketing Coordinator are:
    Support and collaborate with internal and
    external stakeholders to scope, plan, and implement marketing strategies
    and tactics to support business goals, reporting on progress and results.
    Maintain inventory of sales and promotional
    materials, ensuring all are current and accurate. Includes coordinating
    the creation and execution of new materials when necessary. Examples

    include:
    promotional swag, gifts, brochures, event banners, etc.
    Coordinate events, such as sponsorships and in
    person events, including planning, asset development, execution, and
    reporting.
    Social media support as needed, including
    daily management, creative content development and reporting.
    Maintain positive business relationships with
    industry associations, including membership management.
    Support brand, web and writing styles, email
    and social media guidelines and best practices.
    Website updates and minor development as
    needed (WordPress and Salesforce).
    Perform other related duties as
    needed/assigned.
    Skills and

    Experience:
    ~3+ years of related experience
    ~ Experienced with concept ideation and developing
    content for multiple audiences and platforms, including storytelling,
    blogging, and technical writing
    ~ A solid understanding of graphic and print
    design principles.
    ~ Soft skills:
    time management, communication
    (written / visual / oral), interpersonal skills, collaborative approach
    ~ Solid project management understanding
    ~ Strong understanding of content, email, and
    social media marketing
    ~ Strong editing skills, including content,
    spelling, grammar and working knowledge of CP style
    ~ Good understanding information architecture,
    user experience, and web best practices.

    Technical
    skills
    Must have experience using Office 365 (Word,
    PowerPoint, Excel, Outlook)
    Must have experience with Adobe Creative Suite
    or equivalent software (InDesign, Illustrator, Photoshop)
    Considered

    assets:
    Experience
    with Salesforce and Account Engagement (Pardot) and/or marketing
    automation tools
    Experience
    with WordPress
    Experience in higher education, construction
    or homebuilding
    Ability to provide demonstration of work /
    portfolio
    Education
    ~ Post-secondary
    diploma or degree (Communications, Marketing, Business, or equivalent)

    Why you should join us:
    The Alberta New Home Warranty Program
    Group of Companies offers challenging and meaningful work, a positive work
    environment with amazing colleagues. Our

    benefit package includes:

    • Hybrid/remote work structure
    • Annual shortterm incentive pay (bonus
    program)

    • Paid sick time and flex days
    • Medical, dental and vision benefits
    • Health Spending Account
    • Pension plan (RPP company matching)
    • On the job training
    • Company events
    • Progressive corporate culture that supports
    our greatest assets – our people

    The Alberta New Home Warranty Program Group of Companies believes that by fostering equity, diversity, inclusion, and belonging, we not only create a more just and compassionate workplace but also enhance innovation, creativity, and productivity through the diverse perspectives and experiences of our team.

    The organization has developed an Equity, Diversity, Inclusion and Belonging (EDIB) vision.


    We want:
    you, and all customers, to be treated equitably
    you to be proud of what makes you diverse
    you to feel included and have a sense of belonging
    #J-18808-Ljbffr
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