Marketing Manager - Canada - Fortra, LLC

Fortra, LLC Canada

3 weeks ago

Description

Fortra is looking for a Product Marketing Lead with a background in cybersecurity software to help grow product line sales.

In this role, you will work with others in marketing to establish compelling product positioning & messaging.

This role will own aspects of product marketing including go-to-market planning, product launches, marketing collateral, demand generation support, and sales enablement.

You'll work in tight partnership with our Marketing, Sales, and Product Management.

This is a key member of the marketing team, providing marketing insights and actions that will drive continued growth for this product line.

Ongoing monitoring and analysis of industry and competitive data
Support demand generation with content ideas to engage with market
Support the sales organization with marketing materials, sales tools, sales presentations, and direct support to maximize their selling success
Ensure individual product marketing plans are consistent and support the corporate positioning and other security product lines.
Monitor results of SQLs, pipeline addition, and bookings against goals and work with others in marketing team to change when not working and add more when working
Ongoing monitoring and analysis of industry and competitive data
Support demand generation with content ideas to engage with market
Support the sales organization with marketing materials, sales tools, sales presentations, and direct support to maximize their selling success
Ensure individual product marketing plans are consistent and support the corporate positioning and other security product lines.
Monitor results of SQLs, pipeline addition, and bookings against goals and work with others in marketing team to change when not working and add more when working

Three to five years of digital marketing experience that includes familiarity with web platforms, marketing automation platforms, account-based marketing platforms, peer review sites, customer advocacy, and in-depth analytics.

Demonstrated excellence in project management.
Solid analytical skills and the ability to interpret data to optimize campaigns.
Uber collaborative with sales, pre-sales, marketing, and project management.
Do-what-it-takes mindset to execute against strategy and always help sales.

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