Lead Editor, Japanese - Montréal, Canada - SSENSE

SSENSE
SSENSE
Verified Company
Montréal, Canada

1 month ago

Sophia Lee

Posted by:

Sophia Lee

beBee Recruiter
Description

Company Description
SSENSE, pronounced [es-uhns], is a Montreal-based fashion platform with global reach.

Founded in 2003, SSENSE is pacing the vanguard of directional retail with a mix of luxury, streetwear, and avant-garde labels.

We produce industry-leading original content and take pride in building our own technology solutions and systems from scratch.

Our field of focus has grown beyond that of a typical e-commerce entity as we explore the nexus of content, commerce, and culture.


Currently serving 150 countries, generating an average of 76 million monthly page views, and achieving high double digit annual growth since inception, SSENSE is becoming a cultural protagonist in its own right.


Responsibilities
Content Strategy & Content Creation 30%

  • Stay in tune with Japanese audiences including but not limited to local trends, cultural aspirations and internet language. Stay in tune with global internet culture and viral trends, with an eye toward creating content that enters SSENSE into the online conversation.
  • Develop and execute original content marketing franchises — in collaboration with SSENSE Content team — that translate into effective and engaging marketing communications.
  • Deploy insights based on performance data and knowledge of marketing platforms to craft channelspecific content strategies that engage audiences and drive conversion.
  • Create platformspecific and conversiondriven extensions of wider Content initiatives by collaborating with peers in the wider Content organization
  • Suggest marketspecific content initiatives to amplify SSENSE international voice, including the creative marketspecific content for SSENSE Editorial.
  • Bring platformspecific content for Japanese social media platforms to life from ideation to publishing.
  • Propose product curations that engage users in the Japanesespeaking markets and highlight the SSENSE POV by collaborating with peers in Content, Planning, and Marketing
  • Attend wider Content brainstorms and ideation sessions, contributing new ideas and proposals to SSENSE Content at large to ensure the cohesive brand voice and to deliver intended message
  • Act as the main point of contact for all content compliance checks for Japanesespeaking markets. Identify and flag risks of compliance issues in time and work with the Legal team to provide solutions.
  • Identify opportunities to grow the audience base including but not limited to new platforms, features and content format; support the Senior Manager, international Content in developing documentation for key company stakeholders.
Copywriting, Translation and Editing - 40%

  • Use translation and copywriting skills to turn briefs from Marketing Stakeholders into engaging, effective copy that is onbrand, including but not limited to newsletters, push notifications, organic & paid social, editorial, and multichannel organic & paid campaigns.
  • Adapt SSENSE global marketing campaigns and outreach initiatives to Japanese: leverage data and market knowledge to translate from English copy, adapt from English or copywrite in Japanese to ensure both team efficiency and content relevancy.
  • Coordinate with peers in Customer Analytics, Content, Outbound Comms, and Growth to have an understanding of wider SSENSE initiatives and objectives to ensure the delivery of Japanese content output in a timely manner. Act as the main point of contact for all marketing copyrelated requests, receiving briefs from and updating stakeholders from other teams and departments.
  • Quality check copy in Japanese to ensure the output from the team members and freelancers is onbrand and compliant with the Japanese audience.
  • Deploy a strong SSENSE Copy ToneofVoice (TOV) that is dynamic, culturally relevant, and obtains marketing objectives without being offbrand, overly salesy, or "cringe".
  • Ensure the copywriting stays relevant to the marketing intention by coordinating efficiently with key stakeholders
  • Respond with agility to feedback as well as evolving trends in digital language/marketing, iterating on ideas quickly and independently to arrive at a final result.
  • Leverage A/B testing and other insights to hone in on effective word choices and phrases, with an eye toward traffic and conversion.
  • Document and uphold a marketing style guide for Japanese copy that outlines the SSENSE TOV.
  • Create and update, in a timely manner, language and channel guidelines to provide clarity to internal and external talents.
  • Manage and maintain an SSENSE TOV that is absent of errors and consistent across channels, topediting and coaching direct reports and freelancers to do so as well.
People Leadership - 30%

  • Provide training and actionable writing feedback to team members and freelancers, holding oneonone meetings with them for quality review purposes.
  • Manage the delegation of marketing copywriting to team members and freelancers, ensuring that all projects are executed in a timely manner.
  • Lead hiring
More jobs from SSENSE
See all jobs of SSENSE