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    Media Planning Supervisor - Toronto, ON, Canada - Humanise Masterclass

    Humanise Masterclass
    Humanise Masterclass Toronto, ON, Canada

    1 week ago

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    Description
    A growing independent media agency, Glassroom emphasizes transparent advertiser-agency relationships, professional development of its experts, and continuous improvement. In this lab, we seek to turn brilliant media strategies into inspiring business results.
    We believe in the strength of the community. It is the curious, ambitious and autonomous humans who allow us to offer a unique service to our customers. We are proud to say that human intelligence and teamwork are what fuels our agency.
    Tailor strategic media recommendations to the client's business challenges/opportunities while in the leveraging key insights highlighted during the campaign briefing process
    Develop digital strategies for various performance platforms (e.g. Google Ads, Bing Ads, Search Ads, Facebook, RTB display and video, etc.)
    Manage a team of digital experts in paid social, programmatic and paid search

    Implement data analysis techniques to continuously monitor and optimize campaign performance, leveraging insights to refine targeting, messaging, and media allocation strategies in real-time.

    Cultivate strategic partnerships with industry influencers, publishers, and platforms to explore innovative opportunities for brand partnerships, co-marketing initiatives, and sponsored content collaborations.

    Build holistic digital media strategies, while understanding their synergy with traditional channels to make recommendations based on campaign objectives
    As an expert in digital strategy, contribute to the adequate training of internal teams
    Knowledge of different digital planning tools (Comscore, Vividata, etc.)

    Stay abreast of emerging trends and technologies in digital advertising and marketing, proactively identifying opportunities for innovation and optimization to drive competitive advantage for clients.

    At least 3-4 years of experience in a similar position in digital media planning or in the digital field;
    Advanced knowledge of optimization best practices and performance orientation
    Good knowledge of programmatic display & video, paid social, and paid search;
    Mastery of Excel (pivot tables, vlookup, calculated fields, etc.)
    3 annual weeks of vacation+ agency closure during the holidays
    ~ Group insurance plan:
    life, prescription drugs, travel, dental expenses, paramedical services, and more ( *3 different levels of coverage available)
    ~ Here is an overview of our clients and the media campaigns designed at Glassroom ( ), as well as some awards we have recently won ( )
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