Sales and Marketing Specialist - Vancouver, Canada - Skullcandy
Description
Position Summary
As a
Sales & Marketing Specialist, you will play an integral part in driving the success of Skullcandy audio/gaming products and accessories across several Amazon global retail websites.
You will be the owner and gatekeeper to advertising efforts on-/off-Amazon, utilizing Amazon's Sponsored Ads and Demand Side Platform (DSP).
You will also be responsible for supporting the launch of new products and ensuring best-in-class merchandising and promotional outcomes for Amazon shoppers.
Primary Functional Responsibilities
- Plan and implement promotional programs and advertising campaigns in alignment with Skullcandy's overarching Amazon marketing strategy.
- Draw insights from performance data, build reports and share with internal and external stakeholders.
- Liaise with Amazon contacts to plan and execute campaigns. Partner with internal marketing teams to ensure promotional and advertising activations are compliant with Skullcandy's master brand.
- Liaise with internal/external Marketing partners on localized asset translation/creation (as needed).
- Support Vendor Support and Brand Registry related issues/escalations to ensure proper representation of the brand/products on Amazon's websites.
- Regularly engage/collaborate with other members of the team to ensure advertising efforts coincide with broader business objectives.
- Accountable to an advertising budget and performance metrics.
- Maintain marketing dashboards and other internal tools measuring business performance.
- Support other projects and duties on an asneeded basis.
NOTE: Some international travel may be required. A valid driver's license and active passport required.
Education:
Bachelor's Degree in Business (Marketing preferred)
Skills:
- Microsoft Office, comfort with Excel/PowerPoint.
- Experience with Amazon Vendor Central and/or Seller Central, and Amazon Advertising Console are an asset.
- Familiarity with Amazon business metrics.
- Strong written English in the context of supporting SEO content creation.
- Some experience managing a marketing budget.
Competencies:
- Attention to detail
- A bias to action is critical
- Ability to switch between tasks in a dynamic environment
- Strong communication skills and comfort working with external and internal stakeholders
- Ability to interpret data and report on performance, insights, and recommendations in order to create change
- Fluent in Amazon business metrics and terminology
Benefits
- Halfday Friday
- Industry Discounts
- Skullcandy Product Discounts
- Dog at Work Policy
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