CRM Coordinator - Montréal, Canada - MindGeek Careers
Description
What You'll Be Doing:
- Build out compelling, datadriven customer journeys across all the different channels.
- Optimize the user funnel and improve the communication and user flows at each touchpoint.
- Conduct constant A/B testing and manage Nutaku's communication calendar.
- Come up with new engaging and creative campaigns, messages, and promotions.
- Optimize performance through analyzing key KPIs on a weekly and monthly basis.
- Monthly and Annual reporting of the different campaigns and initiatives.
What You'll need to be successful:
- Minimum 3 years related work experience, managing E-Mail marketing and CRM campaigns.
- Undergraduate degree in Marketing, Communications, or a related field.
- Fluent in English with strong written and communication skills.
- Strong understanding of CRM, Customer lifecycle management, and Customer Lifetime Value.
- Ability to work in a fastpaced and rapidly changing environment with multitasking capability and prioritization skills.
- Experience using Salesforce Marketing Cloud
- High attention detail, ensuring campaigns are properly configured so only the right audiences receive the right information.
- Qualitative and quantitative analytical capabilities.
As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees
**In this role you may be exposed to adult content
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