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    Senior Marketing Executive - Mississauga, ON, Canada - EllisDon

    EllisDon
    EllisDon Mississauga, ON, Canada

    1 week ago

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    Description
    Marketing and Business Development

    We recognize that the construction industry is changing at a rapid pace and we continually strive to be at the forefront.

    Our core values empower people to deliver great careers to one another and develop creative solutions for complex problems on some of the most exciting projects.

    EllisDon's commitment to Inclusive Diversity is to work together to create an environment where every employee feels safe to be their true and authentic self.

    and to contribute meaningfully to the community we share with others.
    Develop and execute integrated marketing strategies to promote projects, services, new products and the brand as a whole.
    Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
    Define key performance indicators (KPIs) for campaigns and tactics and regularly assess, deliver, and report on their performance.
    Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
    Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
    Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
    Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budget
    Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

    Collaborate with internal communications, digital, social media and creative teams as well as external agencies to create execute integrated marketing plans.

    Conduct market research and analysis to identify target demographics, market trends, and competitive landscapes, informing strategic decision-making and positioning of projects.

    Monitor and analyze marketing performance metrics, including website traffic, social media performance, and brand positioning , to optimize marketing initiatives and achieve business objectives.

    Cultivate and maintain relationships with key internal and external stakeholders and industry partners to support marketing efforts.
    College Diploma or Bachelor's Degree in marketing or a related field
    Proven success in developing marketing plans and campaigns
    Strong project management, multitasking, and decision-making skills
    Metrics-driven marketing mind with eye for creativity
    Strong understanding of marketing principles, strategies, and tactics, particularly in the real estate industry.
    Demonstrated expertise in digital marketing, including SEO/SEM, social media advertising, email marketing, and content marketing.
    Experience with Google and LinkedIn Ads is an asset.
    Strategic thinker with the ability to analyze data, identify trends, and translate insights into actionable marketing strategies.

    Creative with a keen eye for design and aesthetics, able to ensure brand consistency and excellence across all marketing materials.

    Ability to manage multiple priorities, projects, and stakeholders.

    EllisDon is proud to provide this unique career opportunity that provides continuous learning, opportunity for growth, and a competitive compensation package within an environment that is committed to inclusion and respects diversity.

    We welcome people of any age, culture, subculture, gender identity or expression, sexual orientation, nationality, ethnicity, race, size, mental or physical status, veteran status, religion, language, political opinion, working-style preference, family status, education, and socio-economic status.

    The EllisDon core values of Integrity and Mutual Respect welcomes everyone , at work and in the community, and our value of Mutual Accountability, means that we all have a role to play.

    As an EllisDon employee, this will ultimately be your commitment to Inclusive Diversity.
    Accommodation for Applicants with disabilities will be made during the recruitment process when requested.
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