Activation & Engagement Manager - New Division (Bc) - Richmond, Canada - Breakthru Beverage Group

Breakthru Beverage Group

Verified Company

Richmond, Canada

6 days ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Overview:

To lead and secure successful execution of both Activation and Advocacy/Engagement efforts & programs for the BF portfolio in their respective territory, by working collaboratively with the Senior Advocacy and Engagement Manager, sales territory managers and key external partners/stakeholders to identify activation & engagement opportunities as well as executing all activations according to budget, timelines and brand guidelines.

This position requires a true passion, strong brand knowledge and a flair for a Premium & Super Premium brand portfolio.

This position requires a true eagerness to learn and develop, specifically in the Trade and Consumer Advocacy area.

The role will involve ongoing collaboration with internal key stakeholders such as:
provincial sales teams, sales territory managers, and others, as well as with Brown Forman partner stakeholders, and external ones such as trade (i.e. bartenders, operators, third-space activation partners (i.e. Festivals, events) and others.

Department:
Sales

Reports To:
Portfolio Director

Responsibilities:

Collaborate with the Senior Advocacy and Engagement Manager to learn and develop the Advocate area of the position, especially in Brand Education, Storytelling and Training efforts with Trade and Consumers
Collaborate with territory managers to identify activation and event opportunities in their assigned territory
Planning with internal and external partners
Execute events within budgetary guidelines
Execute On-Premise programs/promotions within diverse accounts
Build and grow relationships with key stakeholders and contacts including, clients, suppliers, agency partners, influencers and other industry players.
Develop and communicate the event calendar to stakeholders
Coordinate merchandising and POS material for assigned promotions
Plan and Execute promotions/brand events in accordance to guidelines
Create post reports for all events/promotions in a timely manner
Utilize social media tools according to the customer needs and within company guidelines
Ensure compliance of all activations to the local/provincial regulations and internal company guidelines
Report on competitive activities within accounts and offer constructive suggestions
Gather event insights and present results, findings and comments to leadership
Recruit key gatekeepers for selected accounts and build relationships with them
Execute employee training through workwiths
Execute customer staff training (cocktail trends, handson training)
Develop and execute promotional activities at select sponsorship events
Execute media events, drive brand messaging with key media outlets, and become the voice for the brand
Conduct training for agency promotional team members
Drive distribution, visibility and endorsement of Brands in top ontrade and offtrade outlets in key markets
Other related duties as assigned

Qualifications:

2 years of promotional and/or sales/ and/or trade experience (preferred within alcohol beverages area and related)
Proficient MS Office skills
Spirits certification
Trained mixologist capable of bartending at a level consistent with Trend trendleading account bartender in Canada
Excellent Negotiation and Influencing Skills
Strong interpersonal and analytical skills
Excellent communication skills: verbal, listening and written
Strong organizational and multitasking capabilities
Excellent sales and promotional background
Seek out new ideas, exhibit initiative and be proactive
Demonstrated capability in training
Knowledge of Liquor Board Regulations, market trends and competition
Previous experience with alcohol beverages brands preferred ( especially premium and super premium brands)