- Develop and lead the execution of a comprehensive, integrated marketing strategy for EarthLabs and its subsidiaries, ensuring alignment with business objectives and driving growth.
- Oversee and manage marketing teams across all subsidiaries, fostering a collaborative and results-oriented environment.
- Expand and enhance the digital presence of CEO.CA, The Northern Miner, MINING.COM, Canadian Mining Journal, DigiGeoData, and other platforms through innovative and effective marketing initiatives.
- Define and articulate the value propositions and product differentiators for each subsidiary, ensuring consistent and compelling messaging across all channels.
- Lead the ideation, testing, and implementation of new growth strategies, leveraging data-driven insights to optimize performance and drive user acquisition and retention.
- Develop and implement omnichannel marketing programs, including digital marketing, social media, content marketing, events, and partnerships.
- Create and oversee the execution of marketing automation workflows to generate and nurture leads, accelerating opportunities through the funnel.
- Conduct thorough market research and competitive analysis to identify opportunities and inform marketing strategies.
- Monitor, analyze, and report on marketing performance, providing actionable insights and recommendations to the executive team.
- Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve business goals.
- Undertake additional ad hoc assignments and duties as required.
- 5+ years of experience in a senior marketing role, with a proven track record of managing and executing successful marketing strategies across multiple platforms.
- Strong expertise in digital marketing, including SEO, SEM, social media, content marketing, and email marketing.
- Experience overseeing marketing efforts for multiple brands or subsidiaries, with the ability to balance and prioritize competing demands.
- Proficiency in marketing automation software such as Marketo, HubSpot, Eloqua, or Pardot.
- Advanced knowledge of web analytics tools (Google Analytics, Adobe Analytics) and A/B testing platforms (Optimizely, Google Optimize, VWO).
- Exceptional leadership and team management skills, with a demonstrated ability to inspire and motivate high-performing teams.
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Marketing Director - Toronto, Canada - EarthLabs, Inc. (TSXV: SPOT | OTCQX: SPOFF | FSE: 8EK0)
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Description
ABOUT
EarthLabs Inc.
(TSXV: SPOT | OTCQX: SPOFF | FSE: 8EK0), a leading digital platform in the resource sector, is looking for a seasoned and forward-thinking
Marketing Director
to join the expanding team. This position will oversee the marketing efforts for all its subsidiaries, including CEO.CA Technologies Ltd., a media platform with a growing online community providing real-time financial market information and a forum for discussing investment opportunities; DigiGeoData Inc., specializing in digital mapping and Geographic Information Systems (GIS); and EarthLabs Media Inc., a consortium of prominent mining media brands like The Northern Miner, The Canadian Mining Journal, and MINING.COM, aimed at enhancing the distribution of quality and impartial journalism.This is a full-time, permanent position with a hybrid work model, working four days from our Toronto, Ontario office.
WE WILL TRUST YOU TO... (KEY RESPONSIBILITIES)
YOU WILL NEED TO BE/BRING... (QUALIFICATIONS)
Don't Meet Every Qualifications?
We consider potential.If you don't have this exact experience but think you possess the necessary qualities, make sure to provide more insights in your application. Additionally, please offer additional insights in your application.
Please note, the applicant must be eligible to work in Canada to be considered for this position.
We appreciate the interest of all applicants, but only those selected for an interview will be reached out to. We kindly request no phone calls. Thank you for your understanding.
**********
Our Commitment to Diversity and Inclusion.
EarthLabs Inc. promotes a positive, equal, and forward-thinking workforce. We are an unbiased employer, devoted to an inclusive and diverse workplace. We welcome applications from individuals with varied backgrounds, identities, and cultures. Accommodations for applicants with disabilities will be provided throughout the hiring process. We will collaborate with applicants requiring accommodation at any stage of this process. If you need any accommodation during the application and hiring process, please contact.
