- Manage PPC campaigns within Google, Linkedin, Microsoft, Capterra and other third party pay-per-click platforms.
- Tradeshow and event execution – content creation, logistics, and invitation of top clients/prospects, all with an eye on messaging and ROI achievement.
- Work with Creative Director to ensure consistent branding for all digital and print campaign and content pieces.
- Utilize Sugar CRM e-mail platform to improve overall customer experience. Update existing customer support email content regularly for distribution by sales team.
- Submit product strings for translation.
- Work with the Cleverbridge shopping cart to create promotions, coupons, and product upsells.
- Write version history for each new product release. Write and distribute new product and new version information via press, public relations outreach, social media, and paid search.
- Manage Social Media presence on Linkedin, Facebook, and Instagram.
- Manage video content and create video scripts for video creation. Distribute via Youtube.
- Communicate company and product news to relevant publications, partners, customers, and peripherals.
- Update website with company and product news, product instructions and "how to's", updated partner information, newly added external devices, office news.
- Work with development team to migrate old website to new website.
- Respond to landing page leads with custom content.
- Create/modify landing pages as needed.
- Answer customer phone calls and chats as tier 2 response.
- Excellent customer service, written and oral communication skills a must.
- Marketing: 8 years minimum experience in an agency or equivalent setting.
- 6 years professional experience in digital marketing .
- Working knowledge of HTML and Content Management Systems.
- Experience in managing digital marketing plans , including experience with directing organic and paid search, social media, and website usability .
- Candidates should demonstrate expertise in quantitatively measuring results of marketing campaigns .
- Broad based knowledge of marketing strategies.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Strong analytical skills and data-driven thinking.
- Experience with email marketing technologies such as Salesforce, Sugar etc. Must have the ability to create and deploy targeted, time and action driven email campaigns .
- A bachelor's degree with strong academic performance in a related field, which may include liberal arts, business, marketing, or similar field.
- 3 weeks' vacation and 5 personal days
- Comprehensive Medical, Dental, and Vision benefits starting from your first day of employment
- Employee stock ownership and RRSP/401k matching programs
- Lifestyle rewards
- Remote work and more
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Director of Marketing - New Brunswick, Canada - Harris Computer
Description
At Harris, where our commitment to people-first values, continuous learning, and a community-centric culture guides everything we do, our division KioWare is currently seeking a Director of Marketing. This key role will report directly to the SVP of Sales and Marketing, and will play an integral part in advancing our brand and supporting our mission.
As the Director of Marketing, you will partner with our technical team to craft product-related marketing content that captures the essence of our innovative solutions. You will enhance our sales and business development initiatives through strategic event management, engaging press releases, robust social media campaigns, and the creation of compelling content and sales materials.
In collaboration with the Senior Graphics Designer, you will generate creative advertisements, update our website, and manage other print and digital projects to ensure our messaging is powerful and cohesive. Additionally, you will monitor the impact of marketing activities, manage budgets effectively, and track and report on the returns of our marketing investments.
Join us at Harris in this pivotal role, where you will help shape our marketing strategies and contribute to a vibrant culture that prioritizes growth, learning, and community.
This remote role welcomes candidates anywhere in Canada and the US working in the EST timezone. Potential travel is needed to KioWare's office in York, PA or DynaTouch's office in San Antonio, TX a couple of times a year. A valid passport is required for the travel.
What your impact will be:
What we are looking for:
What we can offer:
About Harris:
is a leading provider of mission critical software to the public sector in North America. As a wholly owned subsidiary of Constellation Software Inc. ("CSI", symbol CSU on the TSX), Harris has become the cornerstone for CSI's investment in utility, local government, school districts, public safety, and healthcare software verticals. Our success has been realized through investments in our proprietary software and market expertise. This focus, combined with acquiring businesses that build upon or complement our offerings, has helped drive our success. Harris will continue to growth through reinvestment – both in the people and products that we offer and making investments in acquiring new businesses.
About KioWare
Located in York, Pennsylvania, KioWare is a worldwide market leader in self-service kiosk and purposed device markets. KioWare is kiosk system software that kiosk applications are built on and is used by over 15,000 customers in over 140 countries with project deployments that range from a handful to many thousands of kiosks.
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