- Full health care benefits starting day one.
- Career development and training opportunities
- Comprehensive benefits with premiums fully paid for by the company for the "Core" package.
- Life insurance, disability and wellness programs
- Retirement savings programs including RRSP and DC pension with up to 5.25% employer contribution
- Paid vacation and sick time and day off on your birthday
- Bonus programs that include annual performance and profit sharing
- Employee discounts on top brands of plumbing and HVAC/R products
- Education reimbursement for employees
- Employee referral program
- Safety shoe reimbursement
- Under the direction of the Marketing Manager implement marketing initiatives to support category growth and strategic programs to drive sales growth nationally and regionally, and customer acquisition.
- Coordinate the production of all marketing and sales support materials for internal and external audiences, including: Product Collateral and Sell Sheets, Flyers & Catalogues, Digital collateral (banners, eblasts, social media posts, signage, etc.), Connects Vendor Marketing Program, Special Days (World Plumbing Day, etc.)
- Liaise with Sales, E-Commerce, and Merchandising to provide crossdepartmental support for category growth
- Develop and implement categoryspecific marketing plans that align with overall business objectives and drive market share growth
- Campaign Management
- Plan, manage, and optimize marketing campaigns across various channels, including digital, social media, email, and events
- Work closely with product development, sales, and digital marketing teams to create cohesive and effective marketing strategies
- Project Management
- Coordinate and execute product launches, ensuring all marketing materials, campaigns, and promotional activities are aligned and impactful.
- Conduct comprehensive market research to identify trends, customer needs, and competitive landscape for your product categories.
- Work with creative services, advertising partners, and marketing/communications teams to build and execute integrated marketing plans for promotions and campaigns, and generate onbrand concepts for all marketing vehicles with strong calls to action
- Evaluate, and report on, program results, identifying cause of success or below target results, and recommending future approaches or corrective action to continuously improve campaign ROI using data
- Budget tracking and management associated with projects
- Work with business intelligence to analyze customer segments to better target email campaigns
- Check and proof all work for accuracy of production specifications and brand guidelines
- Support content creation and updates for blog, sales enablement tools and websites
- Support other Marketing projects as required
- 35 years of experience in marketing
- Undergraduate degree or college diploma is required
- Demonstrated track record in developing effective marketing assets and implementing integrated campaigns
- Excellent presentation skills
- Excellent verbal and written communication skills
- Experience working directly with third party creative agencies
- Accuracy and attention to detail
- Proficient in MS Excel, Outlook, and Word
- Experience with offline, online and interactive marketing strategies
- Strong analytical, project management and execution skills
- Strong communication, organizational and creative problem solving skills
- Excellent organizational and interpersonal skills with a strong ability to project manage
- Ability to manage multiple and simultaneous deadlines and work in a selfdirected or team environment
- Strong sense of urgency on all deliverables
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Marketing Specialist - Burlington, Canada - Wolseley Canada Inc.
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Description
What's in it for you?What you will do:
What you will bring:
Each resume submitted gets individually reviewed by our team and retained for 24 months if other new and exciting opportunities arise that match your skills and qualifications.
Please note:
This position requires the result of a satisfactory criminal record check.
A record under the Criminal Code and/or other federal offence record(s) does not automatically mean you will be ineligible for the position.