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Product Marketing Manager
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Product Marketing Manager
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Associate Product Marketing Manager
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REMOTE - Product Marketing Manager - Canada - Zapier
Description
We're looking for a strategic, customer-obsessed senior product marketing manager to join our growing PMM team.We're in the midst of hyper-growth and already serving the automation needs of a global community of 6.As we accelerate our growth with larger accounts and across new verticals, we are looking for an experienced product marketing professional that can define who to focus on, how to bring them into Zapier, and partner with our demand and sales teams to win them over.
The ideal candidate can come in and quickly master our products, understands how to build a product-led sales business model, loves getting on calls with customers to learn and pitch them new messaging, and can create customer-ready content they can deliver and experiment with.
Over the last 18 months, we've stood up a brand new sales team. We've established our GTM foundations and motions. We are on the hunt to achieve product-market fit with upmarket audiences and we need your help.Success looks like someone that doesn't wait for teams to get aligned they go build it, they use deep customer and product knowledge to develop strong opinions about our strategy and execution, and they use those informed opinions to go toe-to-toe with any Build or GTM leader to influence and partner up in building the future of our business.
You have 8+ years of experience in product marketing, most recently in SaaS with additional experience in relevant strategic and analytical roles.
You've demonstrated mastery in core product marketing skills like positioning, messaging, pricing and packaging. You drive alignment with data. You use market trends and data to identify and validate new product opportunities. You actively communicate with collaborators, drive visibility among stakeholders, and coordinate end-to-end planning and execution among many disciplines. You're an outstanding communicator , especially with project stakeholders.You're equally comfortable drafting executive briefings, driving alignment on team-wide initiatives, crafting external product messaging for our customers, and everything in between.
Develop a deep understanding of our target audiences, especially in our upmarket segments, to inform marketing strategies, demand and sales motions, and our messaging.
# Product GTM Experience:Lead the development and execution of comprehensive GTM strategies for new and existing products, including identifying market opportunities, validating strategies, and implementing go-to-market plans.
# Collaboration and Relationship Building:Work closely with customer-facing leaders and teams.
You'll partner on a 1:1 basis to drive impact and build relationships, while also collaborating with marketing teams on broader 1:many initiatives.
# Core PMM Foundations:Demonstrate proficiency in narrative development, storytelling, messaging, positioning, competitive analysis, differentiation strategies, and sales enablement.
# Sales Partnership:
Collaborate with Sales to support the development of sales teams, including creating sales playbooks and strategies for multiple target audiences
Customer-Centric and Technical:
Candidates with backgrounds in sales engineering or solutions architecture are highly valued, as they bring a customer-centric and technical perspective critical to success in this role.
# Content Creator:You love to create content for customers.
We have content teams, but you love to work autonomously too, in order to work fast and get something into customers hands that you think will work.
You can build customer-ready slides, write articles, build a webinar, and make demo videos as well as you can craft the strategies the content is distributed in.
At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity.
This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate.
the resume and CV fields are optional.After you apply, you are going to hear back from us—even if we don't see an immediate fit with our team.
Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity.
Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. Even though we're an all-remote company, we still need to be thoughtful about where we have Zapiens working.
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