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    Senior Recruitment Officer - Hamilton, Canada - McMaster University

    McMaster University
    McMaster University Hamilton, Canada

    Found in: Talent CA C2 - 2 days ago

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    Description
    Posting Details
    Schedule

    Monday to Friday, 35 hr/wk, 8:30 am to 4:30 pm

    Education Level

    Bachelor's degree in Business or related field

    Career Level

    Requires 4 years of relevant experience

    Job Description

    The Office of the Registrar proudly supports McMaster University's academic mission through the creative, efficient provision of core administrative student services and the support of staff and faculty across all areas of the university community. Our work in supporting the student experience begins from the moment of initial contact with prospective students through to the celebration of convocation.We are a collective of approximately 100 smart, collaborative staff members passionate about enhancing the McMaster student experience. There are nine departments in the Office of the Registrar: Student Services, Aid & Awards, Student Recruitment, Undergraduate Admissions, Student Records & Systems, Scheduling & Examinations, Student Communications and Central Registrar Office Administration.

    The Student Recruitment department is a central unit that plays a crucial role in promoting and supporting the undergraduate recruitment strategy of the university. We attract domestic and international undergraduate applicants by establishing recruitment networks and sharing McMaster's story digitally, in-print, and in-person. We develop and maintain relationships with prospective undergraduate students and key influencers, such as parents, educators, and guidance counsellors.

    Project Description

    The Student Recruitment Team is looking to hire a Senior Recruitment Officer (Domestic), Communication and Outreach as the "face of McMaster". The ideal Recruitment Officer is a creative, confident, people-person. They are someone who thrives on communicating with high school students, parents, and guidance counsellors. They are knowledgeable of McMaster's undergraduate programs, student services, admissions process, and procedures, and can share their passion for McMaster with our target audience. Public speaking, the ability to deliver presentations to various audience sizes (small group to 500+) and overall excellent communication skills are a must. This individual will also support our applicants throughout the application process, offering guidance and support. The ideal candidate will exhibit superior professionalism, tact, diplomacy, empathy, and patience in all interactions. Knowledge of our SLATE (CRM), MOSAIC student portal is considered an asset. Travel is a mandatory component of this position; with significant travel across Ontario (and possibly Canada) in the fall (September to November), and periodic travel in the Spring. A valid G license is needed for this position.

    In addition, as a senior member of the team, this individual will work closely with the Senior Recruitment Officer, Domestic and Senior Recruitment Officer, International to advance the recruitment strategy and tactics, while simultaneously ensuring all communication tactics are executed flawlessly. This individual will also support a team of five communication and outreach professionals in the development and execution of our communication projects which supports both domestic and international undergraduate recruitment efforts. The individual will offer guidance and support on projects such as design and development of print materials (first year viewbook, international recruitment brochure, open house agendas, etc.), design and maintenance of the website, content creation and management of the @MacAdmit social media accounts, Chinese social media platforms (WeChat and Weibo) and Chinese microsite, e-communication campaigns to prospective students and applicants, and photography and videography production for various communication campaigns. Knowledge and experience in copy writing and proficiency in some or all of these relevant software (e.g. WordPress, MS Office: Outlook, Word, Excel, PowerPoint, Google Analytics, Adobe InDesign, Adobe Premier etc.) is considered an asset.

    General Description:

    Responsible for the recruitment and admission of high-quality candidates to undergraduate programs for the University. Manages the entire undergraduate recruiting life cycle: brand awareness, prospective student cultivation and management, candidate assessment and admissions, prospect engagement and offer acceptance. Independently develops strategic recruitment activities that support the institution's admission criteria and targets. Builds strong relationships with internal and external stakeholders, working in a highly competitive global environment. Advises and persuades prospective students to enroll in the university, requiring the ability to interact with applicants from a range of academic backgrounds. Implements significant regional, national and international recruitment activities, requiring the ability to work effectively in cross-cultural settings. Responsible for the coordination of the day-to-day operations of a team with a focus on implementing strategies and fostering a collaborative team.

    Purpose and Key Functions:

  • Travel extensively to attend recruitment events nationally, to promote program offerings to candidates meeting our applicant profile.
  • Advise prospective students on admission criteria and program options that align with their applicant profile.
  • Independently complete a pre-assessment of application materials; deliver results of pre-assessment in person, via Skype/phone, or via individualized written responses.
  • Develop, design and deliver persuasive presentations to potential students, highlighting program information that differentiates our programs in a highly competitive marketplace.
  • Coordinate of the day-to-day operations of a team with a focus on implementing strategies and fostering a collaborative team.
  • Manage large scale events as project lead, including budget, staffing resource needs, promotion and execution including coordination of multiple stakeholders across campus and external vendors.
  • Plan and manage information sessions and specialized recruitment events locally and throughout the province.
  • Recommend new recruitment activities and strategies, including identification of resources and anticipated return on investment.
  • Conduct and evaluate admission interviews with prospective students (in-person, phone or Skype). Independently assess resumes, transcripts and other required documentation.
  • Make admission recommendations to the Admissions Team, demonstrating specialized program knowledge and independent decision making in analyzing candidate profiles against a broad range of criteria.
  • Persuade newly admitted students to accept their offer of admission; manage conversations with applicants who have multiple admission offers.
  • Write individualized responses to significant volumes of on-line inquiries, at various stages of the recruitment and admissions process.
  • Respond to applicants who were unsuccessful in gaining program admission, using tact and diplomacy.
  • Counsel unsuccessful applicants on alternate programs and/or ways to strengthen future applications to the program.
  • Recruit and train current students to be part of a Student Ambassador Program, to connect current students with prospective students, in support of increasing recruitment.
  • Analyze and track candidate profiles using a Client Relationship Management (CRM) tool.
  • Recommend short-term recruitment tactics, if enrolment targets are at risk of not being achieved.
  • Develop specialized marketing materials to clusters of applicants and potential applicants.
  • Analyze recruitment statistics at the end of each cycle and recommendation for future recruitment strategies.
  • Research international student markets using a variety of data sources, analyze trends and recommend strategies to increase the program's exposure in foreign markets.
  • Enhance the international brand of the university and the program by participating in Admission Panels at International recruitment fairs.
  • Develop an annual recruitment strategy, including proposed budget, for review. Administer and monitor recruitment budget.
  • Schedule faculty, staff, students and alumni to participate in various recruiting events, ensuring they have received appropriate training and can accurately communicate program information and admission standards to prospective students.
  • Review trends in international and domestic education, accreditation, and admission processes in order to knowledgably contextualize our programs in the marketplace.
  • Liaise with recruiting and admissions staff from other schools to identify best practices pertaining to recruitment and admissions.
  • Analyze current and past admission data to manage annual recruitment targets and recommend future recruitment targets.
  • Conduct surveys of newly admitted students and analyze data to evaluate the effectiveness of recruitment and onboarding activities.
  • Create statistical reports and profiles of incoming student cohorts.
  • Monitor and troubleshoot issues with the on-line application system and admissions database.
  • In conjunction with other University stakeholders (e.g. Advancement), identify opportunities to engage alumni in recruiting efforts, both domestically and internationally.

    • Supervision:

  • Provides lead hand supervision and is responsible for the quality and quantity of work of others.
  • Ongoing responsibility for supervising 1-4 temporary/casual employees.
  • Provides orientation and shows procedures to others.
    • Qualifications:
  • Bachelor's degree in Business or related field. A degree from McMaster would be considered an asset.
  • 4+ years of relevant marketing and communication or public relations experience

    • The successful candidate will: exhibit superior professionalism, tact, diplomacy, empathy, and patience in all interactions.

  • Experience with creative and cost-effective marketing and communications projects and maintain a number of projects simultaneously with competing timelines and priorities.
  • Ability to lead and facilitate project teams and/or effectively contribute to a team
  • Strong understanding of post-secondary undergraduate recruitment markets (both domestic and international), diverse media channels, digital market, and emerging marketing technologies
  • Strong analytic research skills and the ability to use market research information to strategically improve and enhance communications to target audiences.
  • Demonstrated exceptional interpersonal skills, sound judgment, inclusivity, openness and independent decision-making abilities
  • Commitment to working with shared leadership and in cross-functional teams
  • Knowledge and experience in copy writing and proficiency in some or all these relevant software (e.g. WordPress, MS Office: Outlook, Word, Excel, PowerPoint, Google Analytics, Adobe InDesign, Adobe Premier etc.) is considered an asset.
  • Knowledge of our SLATE (CRM), MOSAIC student portal is considered an asset.

    • Travel is a mandatory component of this position; with significant travel across Ontario (and possibly Canada) in the fall (September to November), and periodic travel in the Spring. A valid G license is needed for this position.

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