Jobs

    Senior Account Manager, Social - Canada - Remotework

    Remotework
    Remotework Canada

    2 weeks ago

    Default job background
    Description

    Graphite is a technology-enabled growth agency that helps fast growing companies like Masterclass, Notion, and BetterUp unlock sustainable revenue through content and SEO.

    Come join us and help us create the best content, everywhere that matters.

    Account Manager (SEO + Content) who will be responsible for creating and prioritizing our Growth / SEO roadmaps in collaboration with Graphite's Growth Leads and external product, engineering, design, and executive teams.

    This role requires you to be resourceful, creative, and persistent to make growth marketing a successful strategic initiative for partners.

    You feel comfortable taking full ownership of your projects and working in a performance-driven environment while cultivating a strong sense of team and collaboration.

    This is a fully remote work opportunity.
    Work collaboratively on complex, large-scale, time-critical projects
    Forecast performance, set targets, build reporting, and communicate pacing towards targets
    Monitor the performance of top consumer tech companies we work with and their competitors
    Analyze digital marketing campaigns, website performance, identify trends, and provide recommendations
    Conduct AB tests that optimize the overall marketing program
    Craft compelling business cases for growth marketing projects including opportunity sizing with Analytics and Finance teams
    Identify, evaluate, and prioritize scalable web platform and page-level SEO projects based on traffic and revenue growth opportunities
    Coordinate with data science to perform analysis on organic traffic changes.
    Support other project Leads and external teams as needed

    SEO + Content:
    At least 3+ years of agency or in-house experience with technical SEO and content strategy. General experience and awareness of the digital marketing space, including paid search, SEO, social, some digital marketing strategies, etc. Programmatic SEO is a huge plus

    Data Analysis:
    Exceptional data analysis skills (you are the go-to spreadsheet person on your team)

    Web & App:
    Strong understanding of how the web and native app ecosystems work

    Tools:
    Experience working with a number of data and product tools (Google Analytics, Excel, Data Studio, Amplitude, SEMRush, Ahrefs, Asana, Jira, etc.)

    People management:
    Experience overseeing and managing a team of direct collaborators
    Programmatic


    SEO:
    Beyond best practices, we build SEO engines that scale. Indexation and architectural components, testing infrastructure, and high quality dynamically created local and marketplace content that fulfills the user's intent


    Premium Data-Driven Content:
    Data-driven approaches often lead to heavily optimized mediocrity. Premium approaches often lead to beautiful content with an uncertain return on investment. Often companies either have low-quality data-driven content or premium content based on intuition. We use proprietary technology that leverages data to quantify the largest opportunities within the content and combine this with a premium editorial style guide to produce content that is both delightful and drives conversions
    Based on 10+ years of experience and testing, we provide custom design solutions to dramatically increase key conversion funnels such as New User Experience (NUX), Authentication (Signup & Login), Commerce (Purchase & Cart), and App Growth (New Downloads & Retention)
    In order to build a sustainable robust growth strategy, we focus on building teams and processes that can be successful well beyond our engagement


    How we'll help:
    We will provide as much support as needed when needed, but no more. You will have autonomy and agency to drive projects forward, and own decisions and outcomes
    Flexible Work Environment - Flexible Work Environment - Everyone's optimal work style is unique. We optimize for productivity and performance, not time spent in an office. Help us build an optimal work environment that fits you as an individual
    We offer flexible PTO. Benefits - We will ensure you have quality health care coverage and opportunities to further your education

    Graphite provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information or any other protected classification.

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