Manager, Marketing Operations - Toronto, Canada - Seequent

Seequent

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

The Company

Seequent builds world-leading subsurface software, helping create a better understanding of the earth to ensure a better world for all.

We are constantly evolving at the forefront of technology to transform how geo-professionals work, eliminating barriers to understanding by connecting software, teams, and the tools they need.

Every day, our customers in over 100 countries work to develop mineral resources more sustainably, design and build better infrastructure, protect the environment, source renewable energy, and help resolve historical challenges such as groundwater contamination and ageing infrastructure.

Our integrated earth modelling, geo-data management, and team collaboration software enables them to see a more complete picture of the earth: because with more understanding comes better decisions - for people and the planet.

Headquartered in New Zealand with global reach, Seequent is the specialist subsurface software company within Bentley Systems. Together, we are helping build a more resilient world.

We're a high growth, people-centric success story.

Seequent is a Bentley Systems company, working together to build a better future._

The Role
The Marketing Operations Manager is critical in driving the marketing team's efficiency, effectiveness, and scalability.

They oversee and optimise marketing processes, technologies, and data to enable the team to achieve their goals and drive business growth.

The Marketing Operations Manager works closely with cross-functional teams, including Sales, IT, and Finance, to ensure seamless execution of marketing campaigns and initiatives.

You'll be working closely with the Growth Marketing and Experience Design teams, who manage the multiple digital and automation platforms, to optimise and implement processes as well as facilitate the evaluation and selection of new software to streamline processes and improve performance across departments.

A key component of this role and team is working with the Marketing Data Analyst that reports to you on monitoring reporting, dashboards, and budgets to measure the effectiveness of each channel to market and the overall performance of the marketing program, sharing these insights with the wider team and business on a regular basis.

In this role, you will have the opportunity to:

Elevate efficiency and productivity by streamlining marketing workflows to perfection.
Embark on a journey of technology advancement: Evaluate, implement, and manage the marketing technology stack.
This includes marketing automation platforms, analytics tools, and any other cuttingedge software.
Spearhead the analytics, measurement, and reporting process to track the performance of marketing and campaign initiatives.
Help lead collaborative efforts with other marketing teams to effectively plan, execute, and measure marketing campaigns. Define key performance indicators (KPIs) and implement tracking mechanisms to evaluate campaign success and optimize marketing investments.
Contribute to the formulation and orchestrating of marketing budgets, tracking expenses, and skilfully optimizing the allocation of advertising resources. Uncover pathways to economize while ensuring a dynamic and efficient utilization of marketing assets
Champion skill enhancement through training sessions and guide marketing team members on marketing tools, processes, and best practices.

In order to be successful in this role, you should have:

A minimum of five years' experience in a marketing operations, marketing automation, or related role, with a bachelor's degree in Marketing, Business, Analytics or a related field.
Strong analytical skills with the ability to interpret data, draw insights, and make datadriven decisions.
Knowledge of marketing processes, campaign execution, lead management, and marketing attribution models.
Familiarity with data management and governance practices, including data cleansing, segmentation, and reporting.
Excellent project management skills with the ability to prioritize, multitask, and meet deadlines in a fastpaced environment.
Experience managing at least one direct report.

Systems and Tools:

Marketing automation platforms (e.g., Marketo)
CRM systems (e.g., Salesforce)
Analytics tools (e.g., Google Analytics, PowerBI).
CDP platforms (e.g., Segment) a plus
Why you will enjoy working with us.

You will be joining a highly skilled, highly productive team who are passionate about what we do.

We are a friendly, intelligent, and supportive group and are looking forward to you bringing your expertise to the team.

If you join the Seequent family you will enjoy a fast paced and dynamic environment, exciting challenges, and a variety of tasks.

You will have access to ongoing professional development opportunities, and we offer competitive compensation packages. So, if you want to help us continue our growth and success while having the opportunity to e