Media Manager - Vancouver, Canada - Periphery Digital Inc.

Periphery Digital Inc.

Verified Company

Vancouver, Canada

1 week ago

Posted by:

Sophia Lee

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Description

Salary:
$65,000 - $80,000 (Base Salary + Additional Compensation Package)

ABOUT THE COMPANY
Periphery Digital Inc. is a fast-paced, bilingual digital marketing and advertising agency founded and based in Vancouver, Canada.

Specializing in both English and Chinese digital strategy and execution, some of our services include developing paid media strategies to drive leads and conversions, and using bilingual content and digital assets to optimize reach and growth.

We believe that when we take good care of our team, the team takes care of us. We're proud to be certified as a Great Place to Work

JOB OVERVIEW
The
Media Manager is our point of contact for all things media. You keep up with and get ahead of the ever-changing media landscape.

Working closely with our Account Services team, you implement successful campaigns by strategizing on media plans, negotiating media buys, and having a roster of vendors who trust you and our company.

Rather than finding comfort in only ticking off tasks, you want to shake things up for the better and lay down the foundation for a strong media team.

You're ambitious, why wait for things to happen when you can be part of the solution?

RESPONSIBILITIES

Team & People Management

Management, leadership, and overall accountability for a team of 23 direct reports at various levels of experience and responsibility
Management of and reporting on department scorecards, and rectifying situations where metrics are constantly lagging behind goals
Build strong working relationships within and across functional teams
Conduct biweekly 1:1's with direct reports and coaching / providing direct feedback to encourage professional growth, while also acting as emotional support when required
Conduct quarterly performance reviews with all direct reports providing clear feedback and action steps for incremental improvement, based on the People Analyzer and GWC frameworks
Summarize key findings, feedback, and action plans regarding individuals on the team for the Director of Campaign Operations
Exercising sound judgment in conflict resolution and escalating issues appropriately

Process Management & Administration

Maintain and organize media data and inventory including media channels, media kits, discounts, markups, vendor notes, and ad specifications (sizes, file types, creative deadlines etc.)
Keep our internal databases and teams up to date on new or adjusted media opportunities
Lead the development of templates for media research, planning, execution, and reporting
Identify, evaluate, and manage the implementation of new software / tools to enhance internal media processes and planning capabilities
Flag process issues within and across functional teams, and collaboratively identifying and implementing solutions alongside leadership and other team managers
Establish reasonable turnaround times for various departmental deliverables and using judgment to prioritize / deprioritize assignments when necessary
Maintain clear records of channel spends, discounts, revenue, and overall profitability of the department

Media Research, Planning & Strategy

Monitor and stay on top of media trends for all outlets including digital direct, print, broadcast, OOH, and bilingual social media (including RED and WeChat)
Identify new media opportunities, partnerships, and technologies to grow our current services
Desktop research, as well as working with industry partners to conduct ad hoc media and/or audience (demographic and psychographic) research
Collaborate directly with key clients and Account Managers to create media plans
Define media scope, budgets, and establish timelines/deadlines
Conduct client research, analyze target audience, media strategy, and identify appropriate media placement and advertising opportunities
Prepare and format clientfacing media plans (work with external designers as needed)
Manage and assign all media deliverables, vendor communications, submission of booking orders, and other technical media tasks as required (e.g. ad trafficking)
Prepare and create clientfacing media research and planning deliverables for proposals, pitch decks, and reports
Lead presentation of media deliverables to key clients and other stakeholders during campaign and regular meetings
Perform quality checks of media campaign deliverables for the team as required

Media Execution & Reporting

Manage the team in executing against media buys and updating administrative tracking sheets related to media bookings, PO's, contracts, payments, etc.
Design and manage the process for extracting and summarizing performance data from thirdparty platforms and media vendors
Ensure accurate visualizations of media performance data via Looker Studio (formerly Google Data Studio) and spearheading updates to data collection templates
Compile clientfacing media reports highlighting quantitative results, qualitative analyses, and overall c