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    REMOTE WORK - Vancouver, BC, Canada - Periphery Digital Inc.

    Periphery Digital Inc.
    Periphery Digital Inc. Vancouver, BC, Canada

    3 weeks ago

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    Description
    Periphery Digital Inc. is a fast-paced, bilingual digital marketing and advertising agency founded and based in Vancouver, Canada.

    Specializing in both English and Chinese digital strategy and execution, some of our services include developing paid media strategies to drive leads and conversions, and using bilingual content and digital assets to optimize reach and growth.

    We believe that when we take good care of our team, the team takes care of us. The Bilingual Media Manager is our point of contact for all things media. You keep up with and get ahead of the ever-changing media landscape.

    Working closely with our Account Services team, you implement successful campaigns by strategizing on media plans, negotiating media buys, and having a roster of vendors who trust you and our company.

    Rather than finding comfort in only ticking off tasks, you want to shake things up for the better and lay down the foundation for a strong media team.

    Conduct bi-weekly 1:1's with direct reports and coaching / providing direct feedback to encourage professional growth, while also acting as emotional support when required
    Conduct quarterly performance reviews with all direct reports providing clear feedback and action steps for incremental improvement, based on the People Analyzer and GWC frameworks
    Maintain and organize media data and inventory including media channels, media kits, discounts, mark-ups, vendor notes, and ad specifications (sizes, file types, creative deadlines etc.)
    Keep our internal databases and teams up to date on new or adjusted media opportunities
    Lead the development of templates for media research, planning, execution, and reporting
    Identify, evaluate, and manage the implementation of new software / tools to enhance internal media processes and planning capabilities
    Media Research, Planning & Strategy
    Monitor and stay on top of media trends for all outlets including digital direct, print, broadcast, OOH, and bilingual social media (including RED and WeChat)
    Identify new media opportunities, partnerships, and technologies to grow our current services
    Desktop research, as well as working with industry partners to conduct ad hoc media and/or audience (demographic and psychographic) research
    Collaborate directly with key clients and Account Managers to create media plans
    Define media scope, budgets, and establish timelines/deadlines
    Conduct client research, analyze target audience, media strategy, and identify appropriate media placement and advertising opportunities
    Prepare and format client-facing media plans (work with external designers as needed)
    Manage and assign all media deliverables, vendor communications, submission of booking orders, and other technical media tasks as required (e.g. ad trafficking)
    Prepare and create client-facing media research and planning deliverables for proposals, pitch decks, and reports
    Lead presentation of media deliverables to key clients and other stakeholders during campaign and regular meetings
    Perform quality checks of media campaign deliverables for the team as required
    Media Execution & Reporting

    Manage the team in executing against media buys and updating administrative tracking sheets related to media bookings, PO's, contracts, payments, etc.

    Design and manage the process for extracting and summarizing performance data from third-party platforms and media vendors
    Ensure accurate visualizations of media performance data via Looker Studio (formerly Google Data Studio) and spearheading updates to data collection templates
    Compile client-facing media reports highlighting quantitative results, qualitative analyses, and overall campaign takeaways for key clients
    Continuously assess the success of media advertising plans and campaigns based on industry benchmarks, and establishing those benchmarks where necessary
    Build and maintain effective relationships with both English and ethnic vendors through strong interpersonal and negotiation skills
    Provide guidance for the team in prioritizing the development of media vendors, based on the agency's business priorities
    Communicate and coordinate with vendors for all media-related actions (from negotiating pricing to booking placements, and troubleshooting issues)
    Drive negotiations for media packages, costs, and booking and creative submission deadlines for both English and Chinese media buys (social, digital direct, print, broadcast, OOH, etc) and secure desired placements in a timely manner
    Responsible for managing vendor contracts and yearly, or periodic, renewals
    Liaise with Finance to ensure that all media invoices, discrepancies, and billings are inputted, cleared, and issued in a timely fashion
    As a highly-analytical media planner, in-depth knowledge of market research and target audiences is essential. Bachelor's degree in marketing or relevant field
    A minimum of 3 years of experience working in media or similar role — either in-house or with an agency
    Media experience from BC lower mainland
    Demonstrable experience with building effective media campaigns
    Advance knowledge of media specific terminology and digital metrics, corresponding data, and their implication on planning efforts
    Technical Skills
    Digital marketing knowledge (Google Ads, Facebook and Instagram, Programmatic Ads)
    Intermediate spreadsheet skills in Excel and/or Google Sheets for reporting, data visualization and ad-hoc analysis
    Excellent writing skills
    English and Chinese fluency is required. Mandarin is preferred.
    Comfortable with remote work tools and ability to learn systems quickly (ClickUp, Notion, Google Suite, Slack, Zoom, etc.)
    Knowledge of the local real estate market
    Great health benefits — which includes dental care, extended health care, vision care, and wellness credits
    Casual, remote-first work environment — we dress casual, collaborate a lot, and share a love for furry friends
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