Channel Marketing Manager - Canada - Workleap Platform Inc.

Workleap Platform Inc. Canada

2 weeks ago

Description

Workleap builds practical employee experience software that makes work simpler. With over 20,000 happy customers in more than 100 countries, Workleap is a must-have for businesses looking to create a more engaging and successful workplace.

Job Description

So, what will your new role look like?

Channel Marketing Strategy: Develop marketing strategies around channel including personas, segmentation and overall marketing strategies.
Partner Portal Management : Maintain and curate assets built specifically for partners. Monitor utilization and report on key metrics and performance.
Enablement Campaigns: Own key assets including newsletters and other informational assets to keep key channel segments informed and aware of new products and features.
Partner Enablement: Create and deliver impactful marketing collateral, sales tools, and training programs to enable partners to effectively promote and sell our products.
Campaign Planning and Execution: Collaborate with partners to develop joint marketing campaigns, including webinars, events, email campaigns, and co-branded content, to generate leads and drive pipeline growth.
Performance Monitoring and Optimization: Track and analyze channel marketing performance metrics, including pipeline, conversion rates, and partner satisfaction, and leverage insights to refine strategies and tactics.
Relationship Management: Cultivate strong relationships with key partners, including distributors, resellers, alliances and technology partners, to drive mutual success and foster a collaborative ecosystem.
Budget Management: Manage channel marketing budgets effectively, ensuring optimal allocation of resources to drive maximum ROI.

A typical week?

Own key launch strategies to grow channel partner knowledge, understanding and awareness of new features.
Work closely with the Channel management team to understand critical business needs and devise solutions to drive channel growth.
Collaborate with the PMM team to understand key upcoming product launches. Align on what to prioritize.
Gain insight from the sales enablement team on how to improve training content.
Work with partners and agencies to drive pipeline growth.

W hat does your future team look like?

You will report into the Director of Product Marketing working alongside Product Marketing Managers and Customer Marketing.
Your overall team reports into Marketing which includes Demand, Digital Experience, Brand and Content.
You will work closely with the Director of Partnerships and Alliances, as well as their team of channel and partner account managers.

What are the next challenges awaiting your team?

You will be the founding channel marketing manager and will be working closely between marketing and revenue to build an impactful new revenue driving machine.

Qualifications

Bachelor's degree in Marketing, Business Administration, or related field;
3+ years of proven track record of success in channel marketing roles within the SaaS or IT industry;
Strong understanding of channel dynamics and partner ecosystem management;
Exceptional communication, presentation, and interpersonal skills;
Ability to collaborate effectively with cross-functional teams and external partners;
Strategic thinker with a data-driven approach to decision-making;
Proficiency in marketing automation platforms, CRM systems, PRM systems, Nearbound platforms, referral software and analytics tools;
Creative problem solver with a passion for innovation and continuous improvement;
Bonus points: experience with affiliate partnerships.

Additional Information

At Workleap, we build together, we trust each other, and we support each other in success or failure. You will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs.

We strive to create a healthy and inclusive work environment. This is everyone's business.

Our Candidate Experience Flow at Workleap:
Phone Screen - Virtual Interview using Microsoft Teams - Work Sample - Job Offer

We are looking forward to getting to know you

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