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    Senior Content Writer/Editor - Calgary, Canada - CLIO

    CLIO
    CLIO Calgary, Canada

    Found in: Talent CA C2 - 3 days ago

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    Description

    What your team does:

    The Content Conversion and Experience Team at Clio is responsible for creating and optimizing mid- to bottom-funnel content for both prospects and customers, across multiple channels, including the Clio website, email, paid media, Clio's apps and customer communities, events, reports, print collateral, and more. Our success is measured in leads driven and opportunities created by these channels. We work hand-in-hand with Clio's product marketing, customer marketing, demand generation, growth, events, and creative design teams.

    What youll work on:

  • Writing impactful content in diverse forms to drive business goals, in formats including web pages, landing pages, emails, articles, guides, videos, one-pagers, sales enablement materials, and more;
  • Partnering with our Product Marketing team on Clio's product marketing strategy, enabling sales, marketing, support, customer success, and other internal teams to tell a compelling story about our products and their benefits;
  • Partner with our Customer Marketing team on Clio's customer marketing strategy, ensuring we're presenting relevant, engaging content to customers that helps them get the most out of their investment in our product, and keeps them interested in investing more;
  • Editing and proofreading the work of your peers, both your fellow content marketers, and your peers in the broader marketing department;
  • Championing content and content conversion and copywriting best practices, and disseminating learnings across the team;
  • Mentoring your fellow writers to help them advance their skills through editorial reviews;
  • Leading large-scale editorial projects that position the Clio brand and team as market leaders;
  • Actively contributing to the way we write about our features and products, and continuously improving what we have today;
  • Research trending topics within the legal and legal technology spheres to help direct content and growth marketing efforts for a variety of segments, regions, and mediums;
  • Evolving editorial and voice and tone standards across our products;
  • Reporting on content-related KPIs, using qualitative and quantitative research to inform your content decisions, and adjusting plans according to past performance;
  • Empowering everyone at Clio to write their own great content by contributing to training, learning resources, and other support opportunities.

    • What you bring:

  • Speed and agility: Marketing at Clio is fast-paced and demanding. You'll be working on projects and tasks that come quickly, with tight deadlines, and you'll be expected to adjust plans on the fly to execute on tasks in a timely manner.
  • Critical thinking: Clio's fast pace means you'll need to execute on projects even when you don't have as much context as you'd like. You'll need to identify problems and solutions independently and see them through to resolution with little oversight.
  • Minimum of 8 years' experience managing content channels and executing on content needs for a brand, with a strong conversion copywriting and content experience acumen;
  • Content strategy experience, preferably in a pipeline-driven, conversion-focused environment;
  • Demonstrated ability to create, implement, and maintain content standards across an organization;
  • Empathy and understanding for lawyers and their clients.
  • Post-secondary education in communications, journalism, or English

    • Bonus points if you have:

  • Experience in the B2B SaaS space;
  • A portfolio of conversion-focused content work that showcases how your strategy and execution led to improvements in traffic, conversions, leads delivered, and/or opportunities created.

    • What you will find here:

    Compensation is one of the main components of Clios Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

    Some highlights of our Total Rewards program include:

  • Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
  • Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office min. once per week on our Anchor Day.
  • Flexible time off policy, with an encouraged 20 days off per year.
  • $2000 annual counseling benefit
  • RRSP matching and RESP contribution
  • Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years​
    • The expected salary range* for this role is $93,900 to $127,000 CAD. Please note there are a separate set of salary bands for other regions based on local currency.

    *Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate.

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