Jobs
>
Calgary

    Sr. Product Marketer, Fraud - Calgary, Canada - Q2

    Q2
    Q2 Calgary, Canada

    1 day ago

    Default job background
    Full time
    Description

    As passionate about our people as we are about our mission.

    What We're All About :

    Q2 is proud of delivering our mobile banking platform and technology solutions, globally, to more than 22 million end users across our 1,300 financial institutions and fintech clients. At Q2, our mission is simple: Build strong, diverse communities by strengthening their financial institutions. We accomplish that by investing in the communities where both our customers and employees serve and live.

    What Makes Q2 Special?

    Being as passionate about our people as we are about our mission. We celebrate our employees in many ways, including our "Circle of Awesomeness" award ceremony and day of employee celebration among others We invest in the growth and development of our team members through ongoing learning opportunities, mentorship programs, internal mobility, and meaningful leadership relationships. We also know that nothing builds trust and collaboration like having fun. We hold an annual Dodgeball for Charity event at our Q2 Stadium in Austin, inviting other local companies to play, and community organizations we support to raise money and awareness together.

    The Job At-A-Glance :
    Q2 is looking for an experienced Senior Product Marketer. As an expert in – and advocate for – the banking industry, you will be responsible for understanding industry trends and setting the marketing strategy that uniquely positions Q2 to solve challenges facing financial institutions, financial institutions end-users, and Q2 partners. Within this role, you will be focused on the Q2 Fraud & Risk product portfolio collaborating with teams across the organization – including product management, marketing, customer success, and sales teams – to define and deliver targeted messaging and positioning, customer-facing content, go-to-market strategies, and innovate marketing programs that drive product adoption and accelerate growth. This role will require strong communication and writing skills with an ability to clearly articulate Q2's value proposition with a customer-first lens.

    A Typical Day :
    Go-To-Market Strategy (Set the strategy)

  • Deeply understands the Q2 product portfolio and business opportunities; including a thorough understanding of targeted markets, market needs and trends, industry regulations (for example: Reg E compliance), innovative technology, value of opportunity, customer challenges and the competitive position of Q2 offerings.
  • Has subject matter expertise with industry trends impacting financial institutions related to check and ACH fraud, risk management systems, fraud prevention tools, positive pay solutions, and dispute tracking systems.
  • Works closely with product management and engineering teams to influence product roadmaps and validate early product definitions with customers; incorporate learnings into product messaging and positioning strategies.
  • Applies industry expertise and Q2's market position to identify annual product marketing priorities of marketed solutions, products, and industry use cases.
  • Develops and executes go-to-market strategies that align with market needs, including messaging, positioning, and pricing strategies. Adjusts go-to-market approach as required based on customer, market, and sales feedback.
  • Understands and plays shared part toward ensuring profitability, pricing, and competitive position of market offerings.

    • Messaging and Positioning (Tell the story)

  • Drives the overall product messaging and positioning with compelling value propositions that articulates the unique benefits of the Q2 portfolio, ensuring coherence and consistency of messaging across all customer touch points.
  • Translates technical features and capabilities into clear and compelling benefits-oriented messaging that resonates with decision-makers in the buying process.
  • Develops and refines target customer personas, understanding their pain points, challenges, and buying motivations to tailor messaging and positioning strategies accordingly.
  • Monitors competitor messaging and positioning strategies to identify opportunities for differentiation and refine our own messaging to maintain a competitive edge in the market.

    • Marketing Execution (Bring it the masses)

  • Plans and executes product launches, coordinating activities across marketing channels including digital, events, PR, and content marketing.
  • Creates and delivers presentations to clients and prospects through industry groups and strategic events (tradeshows, Q2 Connect) to evangelize Q2 product portfolio.
  • Provides market insights and guidance that informs our demand generation, customer journeys, and thought leadership efforts; serve as a primary content and subject matter expert on a cross-functional team.
  • Analyze key performance metrics and market data to measure the effectiveness of product marketing initiatives and identify areas for optimization.

    • Enable & Educate (Activate the sales engine)

  • Partners closely with the Sales Center of Excellence team to create and maintain product enablement, including product demos, playbooks, sales plays, and customer facing sales materials aligned to top industry use cases and product launches.
  • Trains sales and customer-facing teams on effective messaging frameworks and techniques to articulate value propositions and overcome objections in customer interactions.

    • Bring Your Passion, Do What You Love. Here's What We're Looking For :

  • Experienced & Strategic - Typically requires a Bachelor's degree and a minimum of 8 years of related experience; or an advanced degree with 6+ years of experience; or equivalent related work experience.
  • Domain Expert - Background in marketing to the banking and financial services market, with a focus on fraud and risk solutions. You have a solid understanding of current market trends and dynamics, enterprise software trends, buying patterns, and trends/regulations impacting the industry landscape. Strong audience marketing skills and experience creating personas and messaging for various audience segments.
  • Tool Wizard - Proficient in productivity applications such as Microsoft Office, Project, or Basecamp. Comfortable using collaboration and CRM tools such as Microsoft Teams and Salesforce. You are familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
  • Evangelist- Power user of networking tools such as LinkedIn, Twitter, Facebook, and Instagram.
  • Data-Driven - Exceptional ROI-tracking skills, able to prove what is –or is not—working.
  • Strong Communicator and Presenter - Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Cross-Functional Partner - Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. You are a team player
  • Customer obsessed. Deep understanding of the banking industry and their customers, pain points, and the context in which they work. You represent our customers with a strong voice across all conversations and projects.

    • #LI-BW1

    Health & Wellness

  • Hybrid & Remote Work Opportunities
  • Flexible Time Off
  • Career Development & Mentoring Opportunities
  • Generous Retirement Benefit Plans, including a company-matching HSA program.
  • Health & Wellness Benefits, including a 12-weeks of parental leave for eligible new parents
  • Community Volunteering & Company Philanthropy Programs
  • Employee Peer Recognition Programs – "You Earned it"

    • Click to find out more about the benefits we offer.

    How We Give Back to the Community:

    You can learn more about our Q2 Spark Program, Q2 Philanthropy fund, and our employee volunteering programs on our . Q2 supports dozens of wide-reaching organizations, such as the , and , promoting diversity and success in leadership and technology. Other deserving beneficiaries include helping LGBTQ communities, , and , a group helping veterans rebuild their lives with specially adapted homes.

  • ABM College

    PPC Specialist

    1 week ago

    ABM College Calgary, Canada

    ABM College is one of the leading career training institutions in Alberta and Ontario. Throughout its history, ABM College has provided students with professional training, academic knowledge, and the right skill-set to meet employment market demands. · ABM College is currently l ...

  • ABM College

    Internal Auditor

    4 days ago

    ABM College Calgary, Canada

    ABM College is one of the leading career training institutions in Alberta and Ontario. Throughout its history, ABM College has provided students with professional training, academic knowledge, and the right skill-set to meet employment market demands. · ABM College is currently l ...

  • Suncor Energy

    Marketing Advisor, Loyalty

    2 days ago

    Suncor Energy Calgary, Canada

    Joining Suncor means you will work for one of the best companies in Canada, providing tremendous future potential where talented people thrive and lead. As our business evolves, so do our employment opportunities. Our work culture includes a dynamic mix of professionals, with a d ...

  • Servus Credit Union

    Financial Advisor

    1 week ago

    Servus Credit Union Calgary, Canada

    **Posting Closes: February 28, 2023** · We are currently looking for **Financial Advisors **for our newest location opening in March of 2023. · Location: Buffalo Run location Address: #901, 11501 Buffalo Run Boulevard · **Compensation: $50,850 **to** $71,091. (based on experience ...

  • Parkland Corporation

    Specialist, Ethics and Compliance

    1 day ago

    Parkland Corporation Calgary, Canada

    At Parkland, our purpose is to Power Journeys & Energize Communities. We are a prominent independent supplier and marketer of fuel and petroleum products and a leading convenience store operator. As One Parkland team, we proudly serve diverse retail, commercial and wholesale cust ...

  • De Havilland

    Logistics Coordinator

    1 week ago

    De Havilland Calgary, Canada

    De Havilland Aircraft of Canada Ltd. ('DHC') is a proudly Canadian aerospace company currently transitioning its corporate headquarters to Calgary, AB. DHC is undertaking a consolidation of its underlying subsidiary companies under a single brand currently offering engineering, a ...

  • Servus Credit Union

    Financial Advisor

    1 week ago

    Servus Credit Union Calgary, Canada

    **Salary/Wage Range: $50, ,091 (based on experience)** · **Posting closes: December 4th, 8:00 am** · We're embarking on a journey toward a bold new future for Servus Credit Union and in order to be the best, we need the best people doing their best work. Gone are the days of stat ...

  • ATB Financial

    Internal Assurance Partner

    1 week ago

    ATB Financial Calgary, Canada

    **Our bottom line is different.** · There's something special about working at ATB, and it's been recognized on every top employer list that matters. Maybe it's our exceptional culture where your total wellness is supported through market-leading benefits and you're free to bring ...

  • Helcim

    Credit Risk Analyst

    1 week ago

    Helcim Calgary, Canada

    Helcim is searching for a talented and passionate Credit Risk Analyst to join us on our mission to become the world's most loved payments company. · As our Credit Risk Analyst, you will focus on refining our credit risk frameworks, processes and guidelines with the goal of minimi ...

  • NDAX

    Fraud Analyst M/F

    1 week ago

    NDAX Calgary, AB, Canada Full time

    As one of Canada's largest and fastest growing cryptocurrency trading platforms, NDAX has set the bar high for the country's fintech industry and is constantly leading the way in terms of security and innovation. We're on a mission to empower more Canadians to unlock the full pot ...

  • DLA Piper (Canada) LLP

    Associate

    1 week ago

    DLA Piper (Canada) LLP Calgary, Canada

    6-10 Year Litigation Associate - Calgary · The Calgary office of DLA Piper (Canada) LLP is looking for a talented senior associate with 6-10 years' experience in commercial litigation. The successful candidate will work on a variety of litigation matters for our clients, supporte ...

  • NDAX Canada Inc.

    Fraud Prevention Analyst

    5 days ago

    NDAX Canada Inc. Calgary, Canada Full time

    As one of Canada's largest and fastest growing cryptocurrency trading platforms, NDAX has set the bar high for the country's fintech industry and is constantly leading the way in terms of security and innovation. We're on a mission to empower more Canadians to unlock the full pot ...

  • Richardson Executive Search

    Rental Manager

    1 week ago

    Richardson Executive Search Calgary, Canada

    RENTAL MANAGER · THE OPPORTUNITY · Our client, a growing and reputable national transportation solutions company, is seeking a Rental Manager to lead the Rentals department in Calgary, AB. They are looking for a leader who will be a role model to rental employees, leading to an e ...

  • Servus Credit Union

    Financial Advisor

    2 weeks ago

    Servus Credit Union Calgary, AB, Canada Full time

    Employment Status: Full-time- 37.Servus Credit Union is Alberta's largest member-owned credit union, known for building strong, resilient communities by helping our members feel good about their money. One of Canada's Best Managed Companies for 20 consecutive years and ranked as ...

  • MNP

    Analyst, Forensics and Litigation Support

    6 days ago

    MNP Calgary, Canada Full time

    Job Details · Description · Inspirational, innovative and entrepreneurial - this is how we describe our empowered teams. Combine your passion with purpose and join a culture that is thriving in the face of change. · Make an impact with our Forensics & Litigation Support team a ...

  • ATB Financial

    Chargebacks Officer

    1 day ago

    ATB Financial Calgary, Canada Full time

    Our bottom line is different. · There's something special about working at ATB, and it's been recognized on every top employer list that matters. Maybe it's our exceptional culture where your total wellness is supported through market-leading benefits and you're free to bring you ...

  • ATB Financial

    Senior Specialist

    1 week ago

    ATB Financial Calgary, AB, Canada

    Maybe it's our exceptional culture where your total wellness is supported through market-leading benefits and you're free to bring your whole self to work. We foster a culture of purpose, performance and possibilities. Hybrid: You'll work both remote and onsite, where time onsite ...

  • Clark Builders

    Project Lead

    1 week ago

    Clark Builders Calgary, AB, Canada

    Our remarkable team, made up of individuals with unique talents and perspectives, work together each and every day to deliver exceptional, successful projects and experiences for our clients across Western and Northern Canada through innovation and inspiration. · Clark Builders ...

  • Bank of Montreal

    Mortgage Specialist

    1 week ago

    Bank of Montreal Calgary, AB, Canada

    Cultivates, builds, and manages relationships with a third-party network of referral sources to build a pipeline of new mortgage business and increase BMO's share of the home financing market. Actively identifies sales opportunities and refers to BMO colleagues as appropriate. De ...

  • Clark Builders

    Senior PM

    1 week ago

    Clark Builders Calgary, AB, Canada

    Our remarkable team, made up of individuals with unique talents and perspectives, work together each and every day to deliver exceptional, successful projects and experiences for our clients across Western and Northern Canada through innovation and inspiration. · Clark Builders i ...