Marketing Communications Specialist - Scarborough, Canada - Variety Village
Description
Variety Village
**Job Description
Title:
Marketing Communication Specialist
Reports to:
Manager, Brand & Communications
Status:
Full-time, 35 hours per week
Location:
Variety Village, Scarborough, ON
Located in southwestern Scarborough, Variety Village is an inclusive, adaptive and family-friendly facility serving
more than 30,000 individuals each year. With approximately one-half of its members with a disability, Variety
Village has had, and continues to have, a profound impact on the lives of adults and children with disabilities and
their families. Variety is seeking an enthusiastic, goal-driven individual to join the team responsible for ensuring a
positive and safe experience for our members.
Summary:
Reporting to the Manager, Brand & Communications, the successful incumbent will work closely with
digital creation.
Responsibilities include, but are not limited to:
- Collaborate with Manager, Brand and Communications to plan, write, create and publish content for
- Support Facility, Membership, Programs, Teams, Fundraising & Events with all communications needs.
- Responsibilities include but are not limited to: Biannual Program Guide, Newsletter, Blogs, Interviews
- Photograph, create, edit and manipulate videos and photos.
- Combine creativity and technology to create visual assets for use across multiple mediums including print
- Use design tools, animation software and recording equipment to create audio, text, animation and visual
- Coordinate the design of promotional material and distribute in online and offline channels.
- Participate in the creation and execution of communication plans and materials from concept through to
- Contribute to and advise on communication strategies, ensuring accuracy and appropriate messaging in
- Evaluate the success of communication projects and programs, developing future recommendations
- Champion clear, concise writing across the organization while reinforcing Variety's brand narrative and
- Create, copy and edit corporate publications ensuring accuracy of information and alignment with
- Proactively identify communication channels and initiatives to support business objectives.
- Update and Produce marketing copy for our website.
- Monitor corporate website and social media pages and address clients' queries.
- Network with industry experts and potential clients to drive brand awareness.
- Gather customer feedback through surveys.
- Track ROI for marketing campaigns.
- Monitoring, maintaining and responding to public media inquiries.
- Participating in company training that includes Health & Safety, AODA, and Plan to Protect.
- Participating in Variety's Orientation program and adhere to established organizational policies and
- Handling other duties as assigned.
Key Competencies and Qualifications:
- A degree or diploma in journalism, public relations, communications, marketing, graphic design or related
- At least 3 years of progressively responsible experience in developing, creating and implementing creative
- Critical thinking, decision making and problemsolving skills in a fast paced, complex and continually
- Demonstrated advanced level of skill in writing communications materials with experience in various
speaking remarks, presentations and general correspondence.
- Demonstrated experience with graphic design and video editing software.
- Advanced proficiency in the use of Microsoft Office Products, Adobe Creative Suite and webbased tools
- Knowledge of SEO and Google Analytics.
- Excellent editing skills and attention to detail.
- Strong project management and organizational skills.
- Ability to work effectively under pressure with multiple projects and deadlines.
- Strong relationshipbuilding and networking skills.
- Ability to work collaboratively or in a team setting.
- Capable of working without direct authority and with tact and good judgment to achieve results.
- Fluency in French and/or other languages is considered an asset.
- Must be capable of performing light physical demands which may be related to the job.
- Must be able and willing to work shifts, weekends and holidays.
- Full G driver's license in good standing is an asset (e.g. driving on site).
- Sound knowledge of Indigenous relations, including the social, political and historic
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