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    Senior Marketing Manager - Halifax, Canada - Launch Potato

    Launch Potato
    Launch Potato Halifax, Canada

    3 weeks ago

    Default job background
    OTHER
    Description

    YOUR ROLE

    You will own our Debt vertical and assist on the Banking and Investment verticals of FinanceBuzz which empowers the financial decisions of millions of consumers monthly. Driven by a growth mindset, you will use audience insights and data to optimize landing pages for revenue and user experience. Your optimization efforts will aim to maximize revenue and profitability for our business while balancing our advertisers' KPIs.

    To succeed in this role, you'll need to thrive in a fast-paced environment while balancing multiple priorities. Data is at the heart of this job, but the numbers must be paired with creativity and marketing insights to fully understand target audiences and match these audiences with financial products.

    WHAT YOU'LL DO:

    • Manage, analyze, optimize and scale current landing pages to increase revenue and margin
    • Dig into the data to analyze performance, identify trends, and find opportunities
    • Research, test, and launch new advertisers on our platform
    • Collaborate closely with the Account Management, Copywriting, and User Acquisition teams
    • Ideate and implement tests including copy, UI/UX changes, and offer order to improve page metrics
    • Identify trends across advertisers and/or platforms and use them to make recommendations
    • Assist in developing content strategy that both engages the user and meets client KPI metrics
    • Execute A/B tests, mostly focused on advertiser mix, content angle, offer depth and device type

    WHAT YOU NEED TO SUCCEED

    • Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performance
    • 3-5 years of experience with Google Search; planning, managing, and optimizing Google Search campaigns
    • Experience optimizing on page experience and measuring against deep funnel advertiser KPIs
    • Experience using tracking/reporting platforms and/or BI tools
    • Analytical skills; a natural inclination to "follow the data" and making decisions and recommendations based on data - must have the ability to turn data into optimizations
    • Proficiency in Excel (Pivot Tables, Vlookups, etc.) and the ability to analyze large sets of data
    • Strong project management and organizational skills to manage multiple projects in a fast-paced, deadline-driven environment

    BONUS POINTS FOR

    • Forecasting
    • Agency experience
    • Experience with reporting/analytics software such as Looker, Tableau, etc.
    • Experience working in a CMS (ex. Wordpress)
    • A general interest and knowledge of personal finance
    • Superb direct response writing experience for customer copy

    #J-18808-Ljbffr

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