Product Marketing Specialist - Vancouver, Canada - Kaseya Careers

Kaseya Careers

Verified Company

Vancouver, Canada

1 week ago

Posted by:

Sophia Lee

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Description

Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. We have achieved record levels of success being BOLD, being GRITTY, being ACCOUNTABLE.

The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers, and the betterment of their careers and long-term financial wealth.

At Kaseya, our world class Product Marketers design compelling content that drives engagement and results in sales.

They develop influential product messaging and positioning for go-to-market programs, campaigns, events, and sales enablement material that align with pricing and packaging strategies.

Our Product Marketers work closely with Kaseya leadership, product managers, demand generation, and sales teams to drive new customer acquisition, cross sells, and renewals.

The Product Marketing Manager for Kaseya is responsible for:

Working with the product management team to define positioning, messaging, pricing and packaging for assigned segments, sales motions, and product line(s)
Working with the product management team to assess the competitive environment, creating optimal messaging for positioning within it, and then translating that messaging into supporting assets
Working closely with demand generation to build and implement a strategic marketing plan to drive qualified leads to the sales teams
Driving the development of thought leadership content (white papers, eBooks, surveys, blogs)
Product Content (product briefs, demo and explainer videos, product webpages, case studies, etc.)
Developing sales tools and enablement material
Owning product launches to drive awareness and interest in Kaseya's marketleading technology and security posture
Developing the campaign strategy with demand gen and working with the content team to execute high quality lead generation and nurture campaigns
Owning the customer journey and assessing the touch point process to optimize key components of a technical B2B sale, such as demos and trials
Analyzing data to continually improve lead generation and conversion rates

The Product Marketing Manager for Kaseya will focus on developing pitch-perfect product content and global demand generation campaigns for the company's market-leading IT solutions specifically targeting Managed Service Providers (MSPs), and IT leaders at SMB companies. The key to success in this role is having a deep understanding of the challenges and needs of IT leaders, grabbing their attention with compelling content, and then developing effective nurture programs to ensure they move through the sales process and result in a new customer sale. Having an equally creative and data-driven approach to product marketing is essential for this role.

Qualifications

13+ years' experience in marketing
13+ years' experience in the IT industry, ideally related to endpoint and network management
Domain experience in the MSP space and Small to Mid-Sized Business (SMB) market (Nice to have)
Domain experience in IT management software preferred
Able to travel up to 20%
BS Degree in Business or Technical field (MBA preferred)

Join the Kaseya growth rocket ship and see how we are #ChangingLives

Additional information:

Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law._