Manager, Demand Generation - Vancouver, Canada - Kaseya Careers

Kaseya Careers

Verified Company

Vancouver, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Kaseya is the leading global provider of complete IT Management Solutions for managed service providers (MSPs) and internal IT organizations.

Through its open platform and customer-centric approach, Kaseya delivers best in breed technologies that allow organizations to efficiently manage, secure, and backup IT.

Join the company with the industry's most comprehensive, integrated IT management platform that empowers businesses to be more efficient, profitable, and successful.

Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. We have achieved record levels of success being BOLD, being GRITTY, being ACCOUNTABLE.

The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers, and the betterment of their careers and long-term financial wealth.

We want AGGRESSIVE people prepared to earn success through hard work and dedication; people who are driven by financial rewards.

People who want the opportunity for everything but feel entitled to nothing.

We are an IN-OFFICE company - we value collaboration; we know learning is accelerated in an in-office environment allowing for faster career progression and greater productivity.

We grow our own talent - over 95% of those in management positions were internal promotions of individuals who joined in entry level positions.

DEMAND GENERATION MANAGER - KASEYA

Executive Summary:

Kaseya is looking for a marketer in SaaS B2B Lead Generation.

You must demonstrate ability to measure outcomes in segmenting, reaching, and converting audiences at all stages of the funnel via multi-channel marketing campaigns using combinations of 1st party data and/or 3rd party data (demographics, firmographics, technographics, intent data, etc.).

You must work effectively under pressure within a fast-paced, distributed marketing team across offices and time zones in North America, Europe, and India.

You will take ownership of integrated campaigns to generate demand, uncover new opportunities, and move quickly with a strong appetite for growth.

About Kaseya

Kaseya is a family of companies including Kaseya, IT Glue, Unitrends, Spanning, RapidFire Tools, Datto, ID Agent, and other leading IT software providers for MSPs and SMBs.

As part of the Kaseya team, you will be part of one of the fastest-growing IT solutions company in the world.

What You're Accountable For
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Lead Generation:

Acquire and nurture qualified marketing leads via multichannel, integrated campaigns. You must be successful managing the delivery and optimization of campaigns through your supporting teams (Creative, Social, Digital, Content, Operations, Sales and 3rd party vendors).

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Sales Opportunity Creation:

While your primary metric is lead generation (MQLs), you must be successful in partnering with Sales to help them appropriately follow up with leads generated by your campaigns and ultimately leads to opportunities.

Primary Responsibilities

Executing and measuring a quarterly marketing plan focused on net new customer acquisition
Executing all aspects of marketing outreach programs; strategies must employ a multitouch approach integrating channels such as paid media, SEO/SEM, website, webinars, eblasts, online media, social media, content, direct mail and tradeshows
Managing and executing a comprehensive webinar program (turnkey with 3rd parties and internally hosted), including creating schedules, booking presenters, writing pre

- and post-event communications, and conducting post-event follow-up analysis plans

Executing a tierbased approach to ABM programs to scale, including list criteria and management, audience building, target messaging, design and content creation including A/B variations, platform management (Marketing OS) and reporting campaign KPIs, engagement and conversion rates
Managing the design, production and delivery of various marketing, communication and promotional materials, including eBooks, playbooks, infographics, reports advertisements, and PowerPoint presentations
Developing lead flow strategies to move prospects through the lead cycle and optimize funnel velocity through collaboration of crossfunctional marketing and sales teams, as well as outline appropriate qualification criteria and triggers for engagement
Researching and working closely with thirdparty vendors, trade publications and industry associations for marketing sponsorship opportunities
Partnering with sales, providing campaign guidance and insights to optimize lead nurture and followup based on campaign intent and objectives
Project managing the delivery of campaign deliverables and marketing activities through a content management system (Welcome)
Managing a calendar of events and keeping team on track with effective communications of
Providing accurate project reports and analytics to senior management and key stakeholders, as appropriate
Driving CRM data s