Marketing Manager/in - Canada - Biogen, Inc.

Biogen, Inc. Canada

3 weeks ago

Description

Senior Manager, Marketing Automation (Salesforce Cloud)
~ Full-time
~ Department:

Information Technology About thisrole: The Senior Manager, Techno-Functional Analyst Marketing Automationwill enable business stakeholders globally to establish and run customer engagement plans, optimize automated customer journeys, and create/launch personalized targeted marketing campaigns across relevant channels.

The role is an expert on the functionality of marketing automation tools, in particular automation through Salesforce Marketing Cloud (SFMC).

The individual works closely with various teams and stakeholders on local and global levels to understand the business process, define functional requirements, and design appropriate capability solutions.

Further, the role runs the implementation process and manages testing, to ensure marketing automation capabilities that enable relevant customer solutions.

Ownership of key digital market automation capabilities that fit within the digital capabilities ecosystem and can perform and scale at high quality across the regions, including management of daily tasks, priorities, and road maps.

Implement capability configurations, applying best practices relative to the application and/or its integration, to optimize the capability in terms of meeting stakeholder needs.

Work with business stakeholders to define business requirements and translate them into specifications for customized configurations and/or development, taking system requirements and limitations into account.

Collaborate with various internal and external stakeholders for planning, development, integration, implementation, and testing of capabilities. Define relevant performance KPIs for the marketing automation capabilities and monitor the performance to identify optimization opportunities.

Perform comprehensive testing of the marketing automation capabilities to ensure that solutions function as intended, avoid unintended behaviour, and identify opportunities for optimization.

Coordinate with stakeholders across cross-functional technical teams to achieve the intended and aligned outcomes.
~ Certified manager of Salesforce Marketing Cloud
~5+ years of proven relevant work experience and a minimum of three years of previous experience with automating digital engagements, including requirements definition and management.
~ A deep understanding and proven track record of designing, planning, and delivering multichannel and digital engagement journeys through SFMC, including system design and analysis experience.
~ Operational knowledge covering email development and deployment, marketing automation, channel consent and preference management, mobile marketing, paid search, SEO, and understanding of channel orchestration in omnichannel campaigns.
~ Record of user experience design, process analysis, functional testing, and regression testing to implement functional solutions.
~ Strong experience in stakeholder management to gather requirements for technical specifications.

Experience with vendor and external business partner management
Understanding of Life Sciences commercial model
Excellent written, oral, presentation and communication skills in English
Experience with agile methodology
Ability to manage multiple tasks, good project management skills.
Excellent, certified expertise in Salesforce Marketing Cloud
Experience with Veeva CRM, OneTrust, Akamai, API integrations
SQL (particularly on salesforce platform)"Diversity is key for the survival of our ecosystem.

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team.

We work together to overcome obstacles and to follow the science.

We are resilient as we strive to make an impact on our patients' lives and on changing the course of medicine.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve.

We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.

Global Digital Marketing Manager

3 weeks ago

Smardt Inc. Canada

ENGLISH VERSION WILL FOLLOW · Smardt recherche un Responsable Mondial du Marketing Digital pour travailler à distance ou être basé au siège du groupe à Dorval, Québec. Relevant du Directeur Marketing Mondial, ce rôle pivot est responsable de la conduite et de l'exécution de stra ...
Responsable, Marketing Des Partenaires/manager

1 day ago

Plusgrade Canada

**English version below** · Plusgrade alimente l'industrie mondiale du voyage avec son portfolio de solutions de revenus auxiliaires de premier plan. Plus de 200 compagnies aériennes, d'hôtellerie, croisières, chemins de fer et services financiers font confiance à Plusgrade pour ...
Manager Marketing

3 weeks ago

Royal Bank of Canada Canada

**Come Work with Us** · At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose. · Whether you're helping clients find new opportunities, developing new tech ...
Marketing Manager

2 weeks ago

Gallagher Canada

**Senior Manager, Practice Marketing, Canada**: · Gallagher is a global leader in insurance, risk management and consulting services. We help businesses grow, communities thrive and people prosper. We live a culture defined by The Gallagher Way, our set of shared values and guidi ...
Marketing Manager

1 week ago

Lytica Inc. Kanata, Canada

**Marketing Manager** · **About Lytica** · Based in Ottawa Canada, Lytica is a Supply Chain Intelligence company that has grown to become the most trusted electronic component cost reduction and risk mitigation platform worldwide. Lytica provides the only commercially available S ...
Marketing Manager

1 day ago

Lytica Inc. Kanata, Canada

**Marketing Manager** · **About Lytica** · Based in Ottawa Canada, Lytica is a Supply Chain Intelligence company that has grown to become the most trusted electronic component cost reduction and risk mitigation platform worldwide. Lytica provides the only commercially available S ...
Digital Marketing Manager

3 weeks ago

Blinds To Go Canada

**Digital Marketing Manager** · Blinds to Go is looking for a data-driven, growth-focused Digital Marketing Manager to assume hands-on management and execution of digital advertising campaigns across multiple digital channels including paid search for Google and Bing, Facebook, P ...
Regional Marketing Manager

2 weeks ago

Nordic Canada

Make a difference. Be happy. Grow your career. · The Regional Marketing Manager at Nordic will drive regional marketing initiatives, ensuring the localization of all appropriate Global Marketing activities. This role includes campaign implementation, strategic event planning, KPI ...
Digital Marketing Manager

2 weeks ago

ZayZoon Canada

**Canada** · **Marketing - Digital Marketing /** · **Fulltime /** · **Remote** · - As the Digital Marketing Manager at ZayZoon, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and reve ...
Marketing and Communications Manager

1 week ago

KRP Properties Kanata, Canada

**Marketing and Communications Manager** · The Marketing and Communications Manager will report to the Vice President, Leasing and Marketing and will be responsible for the execution of the strategic marketing and communications plan for a commercial real estate portfolio of over ...
Sales and Marketing Manager

2 weeks ago

GRIT Empowerment Canada

**If you're a Sales And Marketing Manager that is office based and you may be deciding it is time for a remote option to have a greater time and location flexibility.**: · **We are the personal development sector marketing e-courses and events all over the world that are designed ...
Product Marketing Manager

2 weeks ago

Solutions Petal Inc. Canada

Founded in Quebec City in 2010, Petal is a dynamic and growing company made up of over 300 enthusiasts who have developed innovative real-time care orchestration and medical billing solutions for Health Delivery Organizations. Patient self-scheduling, clinical capacity management ...
Product Marketing Manager

2 weeks ago

GaN Systems Kanata, Canada

**About GaN Systems** · GaN Systems is a global leader in GaN power semiconductors with a broad portfolio of transistors that addresses the needs of today's most demanding industries including data center servers, renewable energy systems, automotive, industrial motors and consum ...
Manager, Brand Marketing

1 day ago

Canadian Cancer Society Canada

**_Hybrid Work Model_** · **_ Manager, Brand Marketing (15-Month Maternity Leave Coverage)_** · **WHY JOIN THE CANADIAN CANCER SOCIETY (CCS)?** · The Canadian Cancer Society works tirelessly to save and improve lives. We fund the brightest minds in cancer research. We provide a c ...
Product Marketing Manager

1 day ago

Sectigo, Inc. Kanata, Canada

**Who We Are**: · At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night. · **"When people think Online trust management, they think Sectigo because we offer our customers **unparalleled** peace of mind."** · How we sho ...
Sales & Marketing Manager

2 days ago

HRG Canada TRS LP. Kanata, Canada

**Position Summary**: · Function as the key revenue generator through partnering with the Community Executive Director, V.P. of Sales & Marketing and Sales & Marketing Director to maintain and/or improve upon the occupancy level and revenue production of the community. Generate l ...
Product Marketing Manager

6 days ago

Pleora Technologies Kanata, Canada

**Come work for us** · **Summary** · **What you do** · - Own the go-to-market process for our connectivity and manufacturing solutions, including planning and executing successful product launches with cross-functional coordination across Product Management, Marketing, Sales, App ...
Lifecycle Marketing Manager

1 week ago

KOHO Canada

**About KOHO** · KOHO's purpose is to empower Canadians to build a great financial foundation with products that are radically transparent and easy to manage. Our journey began in 2014, and we have since built a community of over 800,000 users. Leading investors around the globe ...
Email Marketing Campaign Manager

4 days ago

MASS (Marketing Automation Service and Support) Canada

**PRIMARY RESPONSIBILITIES** · - Conduct thorough analysis of campaign performance, providing insights and recommendations for improvement. · - Monitor, measure and report the effectiveness of campaigns and other marketing initiatives against success metrics · - Generate high-imp ...
Associate Product Marketing Manager

1 week ago

ICU Medical, Inc. Canada

**Associate Product Marketing Manager - Remote** **-** **(** **)** · **Description** · Position Summary · The Associate Product Marketing Manager works collaboratively to develop and maintain marketing tools, sales training programs, marketing communication materials, and assigne ...