Channel Sales Marketing Manager - Montréal, Canada - Intrado

Intrado

Verified Company

Montréal, Canada

1 week ago

Posted by:

Sophia Lee

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Description

Intrado is looking to hire a
Channel Sales Marketing Manager to join our team.

The
Channel Sales Marketing Manager will play a critical role in driving partner success through innovative marketing campaigns and initiatives.

This role will be responsible for developing and executing comprehensive marketing plans and programs that align with the company's overall goals and objectives while collaborating closely with Channel Sales teams to identify opportunities for growth and create targeted marketing initiatives that effectively engage and support our channel partners.

Essential Duties:

Establish and maintain relationships with Intrado's Enterprise Channel Partner team
Drive marketing activities with all Enterprise channel partners to include sales conferences, events, webinars, social media, newsletters, blogs, partner websites and intranets
Coordinate with Intrado marketing to deliver appropriate collateral to partners
Maintain current list of Strategic, Engaged, and Master Agent partners and collaborate regularly with Channel Sales leadership for growth strategy
Monitor marketing initiative performance to include total leads, opportunities, closed wins and closed losses, total newlogo revenue, and total addon revenue; continually optimizing strategies to maximize partner engagement and drive revenue growth
Assist Channel Sales leadership in contract negotiations with channel partners as needed
Conduct ROI analysis and strategize KPIs with Intrado's Channel Sales team
Collaborate with Channel Sales team to provide quarterly channel reports to leadership
Develop and maintain an Intrado 911 Channel Partner Portal
Monitor competitor activity and industry trends within the channel and communicate key indicators to Intrado Product Management and Sales leadership teams
Seek out and develop new marketing opportunities for Intrado platforms and services

Education:

Bachelor's degree from an accredited college or university with major course work in marketing, communications, journalism, or a related field required.
Equivalent work experience in a similar position may be substituted for educational requirements

Experience:

4+ years progressive experience in B2B Marketing, preferably in the SaaS or technology industry
Proven track record of results through marketing campaigns and initiatives
Strategic analysis related to market trends
Ability to effectively translate analysis into actionable plans
Excellent written and verbal communication skills
Adept at building and maintaining strong partner relationships
Ability to us data analytics tools to analyze performance metrics and make datadriven decisions
Proficiency in CRM systems for managing and tracking partner relationships
Ability to work with US base customers and internal teams

Benefits & Compensation:

The hiring range for this position is anticipated between $105,000 and $115,000 and will be commensurate with experience.

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