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    Senior Marketing Strategist - Edmonton, Canada - NAIT

    NAIT
    NAIT Edmonton, Canada

    Found in: Talent CA C2 - 1 day ago

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    Temporary Full time
    Description

    In order to ensure your application is received byNAIT for thorough review and consideration, please apply directly through ourCareers site at

    NOTE: This is a temporaryposition commencing in July 2024 and ending on or before July 31, 2025, withthe possibility of extension.

    Asa member of the Department of Marketing and Communications (M&C), theSenior Marketing Strategist will work closely with senior leaders at NAIT toprovide guidance on marketing strategies that will make a meaningful impact oninstitutional goals and objectives.

    Weare looking for a motivated, strategic, get-it-done marketer who will lead ateam of Marketing Specialists in delivering impactful marketing solutions toone of the key business units at NAIT – Corporate and Continuing Education(CCE). As the M&C representative member of CCE's leadership team, you willgain a deep understanding of their departmental vision, goals, and projectswhile also having the ability to provide input from a marketing lens. You willbe seen as the subject matter expert of the client area and will have theability to influence decisions made within M&C and with the client.

    Reportingto the Senior Marketing Manager, you will work in a fast-paced, agileenvironment to execute marketing projects from planning, brainstorming andconcept through to design, implementation and measurement. You will be a keyplayer in executing B2B, B2C and campaigns by leveraging NAIT's full marketingtechnology stack. Your strong technical expertise and know-how in leadgeneration strategies, conversion rate optimization, SEO, digital and socialadvertising, email marketing, content marketing, web development, and analyticsand insights will help NAIT reach revenue and enrolment targets.

    NAIThas ambitious goals in growing student enrolment (credit and non-credit),revenue, and our presence in the local, national, and international market.This is a unique career opportunity to join one of the leading polytechnics inthe world.

    KeyResponsibilities:

    StrategicMarketing Consultation and Project Planning

  • Attend the client's leadership and businessplanning meetings as a representative of M&C.
  • Develop a deep understanding of client goals,objectives, challenges and identify how marketing can be impactful.
  • Identify marketing opportunities that alignwith client goals and present them to members of M&C.
  • Develop overarching marketing strategies forthe client in terms of brand awareness and lead generation.
  • Leverage existing data and information onpersonas, customer journeys and segmenting target audiences in order to deliverpersonalized marketing and brand experiences.
  • Audit current marketing strategies and workswith clients to identify target audiences, objectives, key messages and usesbest practice to achieve strategic marketing goals.
  • Operate with a design-thinking mindset, putyourself in the shoes of our students, customers and end-users in order toengage them seamlessly across all marketing touch points.
  • Seek, analyze and apply market research toinform projects and campaigns.
  • Identifies opportunities across paid, earnedand owned media that support NAIT's business goals
  • Write strategic marketing plans, identifyingtrends to ensure competitive positioning.
  • Manage marketing budgets and assist withreconciling monthly expenses.

    • Executionand Optimization

  • Form and lead cross-functional teams withinM&C that will contribute to a project or campaign.
  • Lead the execution of digital marketing plans,leveraging the power of automation and AI across various platforms for: displayand programmatic advertising, search (SEM, SEO), social media marketing, emailmarketing, and content marketing.
  • Critically analyze and optimize digitalmarketing campaigns and strategies to ensure budgets are spent to maximize ROI,target audiences are reached, and measurable impact on goals is achieved.
  • Leverage data to deliver precision marketing tomaximize audience engagement.
  • Copywrite and edit for a variety of mediaincluding email marketing, promotional materials and advertising.
  • Work closely with web, brand and communicationscolleagues, to maintain quality control and ensure projects are delivered ontime and on budget.
  • Review, provide feedback, and approve the workof direct reports.
  • Monitor and deliver insights on opportunitiesthat improve our KPIs (leads, conversions, add to carts, applicationsubmissions, etc.), inform new marketing processes, and optimize digitaloperations.
  • Develop reporting and share findings withmultiple stakeholders and use information in making data-drivenrecommendations.

    • Leadership:

  • Lead a team of two Marketing Specialists whoare dedicated in supporting CCE.
  • Lead the development of best practices andprocesses that can assist with delivering marketing solutions and a consistentclient experience
  • Delegating tasks responsibilities to directreports and other M&C members for campaigns and projects.
  • Be an empathetic and caring leader. Practicecompassion and active listening.
  • Lead by example in identifying and overcomingchallenges or obstacles.
  • Create an environment where your directreports, as well as your peers, can thrive, take risks, make mistakes, andreach their potential.
  • Lead career and professional growthconversations, set annual goals, and provide constructive feedback.

    • Skills& Abilities:

  • Demonstrated ability to lead projects andcampaigns end-to-end.
  • Experience in leading people, either formallyor informally.
  • Demonstrated ability to work closely withclients, deliver exceptional client service, and resolve any conflicts in acollaborative and professional manner.
  • Demonstrated experience and clear understandingof content marketing and inbound marketing.
  • Experience setting up paid advertisingcampaigns on platforms such as Google (display and search), Facebook, LinkedIn,and Instagram.
  • Experience with creating engaging and effectiveemail marketing campaigns.
  • Experience or knowledge of implementing SEObest practices.
  • Strong foundational understanding of privacylegislation (CASL, GDPR) and cybersecurity.
  • Analytical and reporting mindset with a focuson demonstrating the ROI of marketing activities.
  • Experience using personalization, behavioraldata and customer segmentation for marketing strategies.
  • Strong copywriting skills for all marketingchannels (print, digital, out-of-home).
  • Excellent interpersonal communication skills tocommunicate with internal and external stakeholders

    • Qualifications:

  • Possesses a bachelor's degree or diploma inbusiness, marketing, communications, or a related field. A combination ofmarketing experience and education will be considered.
  • Minimum 6 years of marketing and advertisingexperience, with experience developing and executing strategic marketing plansacross a variety of platforms.
  • Google Ads Certifications is an asset.
  • Knowledge of Agile Methodology is an asset

    • Remuneration : $79, $105,715.48 annually,plus a comprehensive benefits package.

    Please submit a resume and cover letterto be considered for this opportunity.

    AboutNAIT

    AtNAIT, people matter.

    We'reproud to have been named one of Alberta's Top Employers for 13consecutive years. Developing an engaging, supportive, and rewarding workculture is something we take seriously. We know that people are our biggestasset – they are what makes NAIT a great place to work.

    AtNAIT, you are part of a community that makes a difference in the lives ofstudents, staff and industry clients and partners. The NAIT culture reflectsour shared values of respect, collaboration, celebration, creativity, andaccountability. We are committed to equity, diversity and inclusion and are aproud partner of the Canadian Centre for Diversity and Inclusion and Pride atWork Canada. NAIT is committed toadvancing equity and cultivating inclusion throughout the hiring process. Weespecially encourage applications from Aboriginal and Indigenous people, Blackand racialized people, gender and sexually diverse (2SLGBTQIA+ and women) people,immigrants, and people with disabilities.

    Whatwe offer

    We'vecreated a benefits package that focuses on health and wellness, professionaland personal growth, recognition, and work-life balance.

    NAITis a flexible workplace and depending on the nature of your role, you may requestflexible work arrangements with respect to where and when you work, includingbeing on-campus full-time, working off-site, or a combination of the two.

    Employeesalso have access to excellent vacation time, paid time off between Christmasand New Year's, a strong recognition program, learning opportunities, 2 annualall-staff professional development days and so much more.

    Additionalrequirements

    Applicantswith education credentials earned outside of Canada who have not had them previouslyassessed should have their credentials evaluated by World Education Services orthe International Qualifications AssessmentService (IQAS)

    Accommodations

    NAITis an inclusive employer and strives to hire a diverse workforce. If you arecontacted by us regarding a job opportunity, please don't hesitate to contactus if you require any accommodation during the selection process. Pleasecontact us via email at

    Wethank you for your application, however, only those selected for an interviewwill be contacted.

    #LI-SH1 #LI-Hybrid

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